12 Great Examples of Effective Paid Social Ads in the Fashion Industry

Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best-performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.

Fashion retail brands are massively investing in paid social as a powerful way to showcase their products and new collections, whilst driving conversions and revenue through discounts and promotions.

We've compiled 12 examples of effective paid social ads in the fashion industry:

Ralph Lauren's Instagram Ads

Ralph Lauren's 'The Denim Edit' paid social campaign adopted a dual focus, showcasing their latest line of jeans, jackets, and shirts alongside branded videos demonstrating denim outfit styling. This strategy aimed to increase exposure for both products and branded content, fostering overall brand engagement. By seamlessly integrating product promotion with captivating styling tutorials, the campaign conveyed a comprehensive brand narrative while maximising its effectiveness and cross-promotional opportunities. Furthermore, it facilitated the collection of valuable data insights for future optimisation and strategic refinement.

It's a blast from the past, but it's still a great example of high-performing paid social.

Tieks Facebook Carousel Ads

Facebook carousel ads are a great way for retailers, especially fashion brands, to promote multiple products within one paid social ad campaign. What Tieks have cleverly done is use the carousel format to form a series of ads to panoramically promote their ballet flats. The copy expresses the different benefits of the shoe. It's like a multi-facetted pitch, all in one campaign. This is a common approach in modern times for paid social marketers, but sometimes written off as not being effective. Our paid social clients in all sectors, benefit from paid social ads. If you've not tried them for a while, now might be a good time to bring them back in:

Fendi Instagram Carousel Ads

Facebook carousel ads are a great way for retailers, especially fashion brands, to promote multiple products within one paid social ad campaign. Fendi has executed this extremely well here, marrying beautiful studio shots with creative backdrops to make the colours pop. It's like a multi-faceted pitch, all in one campaign. This is a common approach in modern times for paid social marketers, but sometimes written off as not being effective. Our paid social clients in all sectors, benefit from paid social ads. If you've not tried them for a while, now might be a good time to bring them back in:

Burberry Facebook Canvas Ads

Canvas ads are becoming more popular with brands. Facebook Canvas ads give Facebook advertisers the chance to create immersive ad experiences for customers. This is a progressive solution for paid social campaigns, where brands can showcase products and enable customers to browse through their products. It's also a tool for brand storytelling.

This example from Burberry shows how they were able to create a big visual impact, demonstrating the range of colours available in their quality cashmere scarf range, and give customers an engaging browsing experience.

Threadless on Twitter

The nature of Twitter and the social networking channel's popularity is all about instant engagement, attention-grabbing visuals, shareability and short-but-sweet content. This example from Threadless embodies this. They've used a pop culture visual reference to alert users to their post – Sadness from Inside Out – and made it relevant to their content in relation to empathy about the busy holiday shopping experience.

The copy is simple but effective. Threadless states how it's solving a customer problem, with the sizable discount offer. This is a quick win for social media success.

Buyable Pins from Macy's on Pinterest

Pinterest is expanding its capabilities for marketers to promote their brand via the channel, adding more features for paid social campaigns, with Promoted and Buyable Pins. With Promoted Pins, you can target your audience with a product and accompany the sponsored pins with a carousel of pins, showing a range of additional products.

Buyable Pins, like this example from Macy's, enable fashion brands to pin products that can be saved, shared and purchased. This is ideal for fashion brands, as users can engage with the pins, click through to the brand website and purchase products without leaving Pinterest.

ASOS

Fashion giants ASOS capture the change of season perfectly here, introducing their summer collection for 2024. Through a captivating array of warm, atmospheric visuals, they transport consumers to the allure of long summer evenings, igniting a sense of anticipation as they eagerly await the arrival of the new season.

Crocs

Following the unexpected emergence of Crocs in the fashion scene amidst the pandemic, the brand has firmly seized the market's attention and looks like it is here to stay (despite not everyone being a fan...). The creative approach for their ad campaign unveiling the summer range opted for simplicity, allowing the products to take centre stage and speak for themselves.

Lacoste

This campaign from Lacoste brings an edge to the creative through a three-dimensional effect, helping the trainers really pop and stand out to the eye. The consistent use of this style across their ads brings a different edge to the campaign - and we love it!

Tommy Hilfiger

Staying true to their signature royal colours, these Tommy Hilfiger ads leverage clean, close-up lifestyle shots of Kendall sporting their latest SS24 collection. This ad campaign exudes the essence of Tommy Hilfiger.

Loro Piana

This ad campaign from Loro Piana is beautiful. The lifestyle shots exude luxury and refinement,  with picturesque settings and breathtaking landscapes, almost feeling indulgent in themselves. These visuals evoke a sense of aspirational living and convey the brand's commitment to luxury.

Gucci

Gucci's handbag campaign seamlessly intertwines polished studio shots with vibrant lifestyle imagery. This fusion of high fashion and exuberant living perfectly embodies the spirit of Gucci's iconic brand.

Summary

These great paid social examples should give you an idea of the visual impact and compelling calls to action that can be achieved with ads on social media channels. When combining this with the key audience targeting capabilities and insights available with paid social, fashion brands can reach the right users and drive effective marketing campaigns with high conversion rates.

Need help with paid social?

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