How it works
1. You give Enchant your email marketing campaign - this can be a new design or a campaign you’ve sent before that you want to improve
2. We run your campaigns through our eye tracking tools, simulating a 200-person eye tracking study in seconds
3. Your Enchant strategist reviews the results and shares a detailed report with you, showing you the analysis, what to do about it and how you can improve.
It’s time to measure unconscious engagement
Clicks only tell one side of the story with email marketing performance. What about what people see that they don’t click? And what about the elements of your email that people don’t see at all? And why?
Now it’s possible to see all of that, what it means for your campaign and how you can improve.
Compare click behaviour to eye tracking
We create a polarisation report, to show you the nuances between click behaviour and
Who’s it for?
Eye tracking for email marketing is for marketers that want to take their creative performance to the next level. Eye tracking for email is included in all of our plans.
