This guide will help you to revolutionise the entire customer lifecycle with email marketing and automation with proven strategic ideas and tactics.

Here's what you will learn:

• The fundamentals of the customer lifecycle
• Why email marketing is the most effective channel for nurturing relationships
• How to map out your customer lifecycle for email
• And many more great insights and tactics

"We found around 10 areas we could instantly add value to the customer. This guide is a must for serious marketers"

Who is this guide for?

• Retail marketers looking to give their customers more relevant email marketing content
• Ecommerce businesses wanting to enhance their email marketing automation
• B2B professionals who want to implement effective lead nurturing strategies
• Marketing managers who are currently underutilising email marketing and automated workflows