What Is an E-commerce Newsletter?
Simply put, an e-commerce newsletter is an email digest filled with industry news, best practices, platform updates, and case studies-all geared toward helping e-commerce professionals make smarter decisions. Delivered directly to your inbox, these newsletters take the guesswork out of staying updated on a field that moves incredibly fast. Instead of scouring the web for scattered information, you get a consolidated source that highlights new selling techniques, innovative strategies, and emerging tools, all designed to boost your store’s performance.
Why Subscribe to an E-commerce Newsletter?
The value of a good e-commerce newsletter lies in its ability to simplify and streamline the flow of information. With constant changes in e-commerce platforms, new features, and evolving selling styles, it can be challenging to keep up via your usual channels-until you have a trusted newsletter that does the heavy lifting for you. Here are a few benefits of subscribing:
- Regular Updates: Newsletters provide a steady stream of fresh content that covers the most recent trends and platform enhancements.
- Expert Insights: Many newsletters are curated by industry experts who have firsthand experience and proven strategies.
- Actionable Advice: Whether you need technical know-how or creative marketing ideas, curated content helps you implement best practices in your store.
- Time-saving: By condensing relevant news into one email, you avoid the need to visit multiple websites or attend countless webinars.
Below, we introduce a curated list of some of the best e-commerce newsletters that can be a game changer for your business.
CharleChats – The Ecommerce Newsletter
Specially designed for merchants using Shopify, CharleChats offers a deep dive into topics that matter for growing a Shopify-based business.
What to Expect:
• Shopify-Specific News: Get updates directly related to Shopify and its latest features.
• E-commerce Strategies: Learn actionable tactics and in-depth guides tailored for online merchants.
• Design Inspiration: Discover fresh trends in store design that can set your brand apart.
• Podcast Updates: Stay informed about interviews and insights from leading experts in the space.
Shopifreaks
Despite its playful name, Shopifreaks is a serious resource for e-commerce professionals. With an audience of over 13,000 readers-from merchants and agency owners to app developers-this newsletter covers a broad spectrum of topics. It brings together news from platforms such as Shopify, BigCommerce, Amazon, and more, along with insights on partnerships, marketing tactics, and industry trends.
What to Expect:
• Wide-ranging E-commerce News: Covering multiple platforms and industry developments.
• New Partnerships: Updates on collaborations that can influence market dynamics.
• Marketing Strategies: Clever insights and tactics to drive your digital campaigns.
• Funding and Startup News: Keep an eye on seed rounds and emerging companies in e-commerce.
Shopify Retail Blog Newsletter
Powered by one of the largest e-commerce platforms in the world, the Shopify Retail Blog Newsletter offers a treasure trove of information for brands operating on Shopify.
What to Expect:
• In-Depth Shopify Guides: Learn how to manage inventory, streamline checkouts, and optimise conversions.
• Platform Updates: Stay current with developments that impact your online store.
• Broad Industry Topics: While focused on Shopify, the newsletter also shares insights applicable across various e-commerce strategies.
DTC Newsletter
For brands taking the direct-to-consumer approach, the DTC Newsletter is an invaluable free resource. With daily or near-daily emails, it’s a comprehensive rundown of guides, tutorials, and case studies designed to help you build and scale your brand.
What to Expect:
• Step-by-Step Guides: Detailed tutorials on launching and growing your brand.
• Expert Case Studies: Learn from real-world examples and understand what works.
• Marketing Tactics: Innovative advice that keeps your approach fresh and effective.
• Multimedia Content: In addition to written content, enjoy podcasts and webinars with industry leaders.
Retail Brew
Founded by the team behind Morning Brew, Retail Brew focuses on both retail and direct-to-consumer sectors.
What to Expect:
• Daily News Roundups: Get the latest news and trends delivered every day.
• In-Depth Analysis: Benefit from detailed reports and data-driven insights.
• Community and Customer Experience: Learn strategies aimed at improving customer engagement and driving store success.
• Success Stories: Draw inspiration from case studies and success stories from notable retailers.
Chase Diamond’s Newsletter
Chase Diamond is a recognised name in ecommerce email marketing. With over 75,000 subscribers, his insights are trusted by many to drive deeper customer loyalty and increase sales.
What to Expect:
• Email Marketing Advice: Practical tips for copywriting, segmentation, and campaign optimisation.
• Proven Strategies: Step-by-step tactics for increasing open rates and conversions.
• Personalisation Techniques: Learn how to tailor your messaging to resonate with diverse audiences.
• Engagement Metrics: Understand how to measure your performance and iterate for better results.
Ecommerce Insider by Business Insider
Ecommerce Insider brings a comprehensive take on the ecommerce landscape, blending news, market trends, and deep dives into topics that affect the online retail industry.
What to Expect:
• Market and Trend Analysis: Stay updated on the latest market trends and forecasts.
• In-Depth News Stories: Detailed reports on how large e-commerce shifts might affect your operations.
• Exclusive Insights: Access content and interviews that provide strategic perspective.
• Business Performance: Regular updates on metrics and trends that matter to online retailers.
What’s Next by Rick Watson
Rick Watson’s “What’s Next” newsletter stands out for its forward-focused insights.
What to Expect:
• Growth Forecasts: Insightful predictions and strategies to help you stay ahead.
• Deep Dives on Platforms: Understand the dynamics of major e-commerce platforms from a consultant’s perspective.
• Tactical Strategies: Learn actionable ideas to adapt your business as the market evolves.
• Industry Perspectives: Benefit from first-hand accounts of emerging trends and new technologies.
DTC Daily
Targeted at e-commerce business owners and CEOs, DTC Daily is packed with actionable tips and news to drive your online brand’s success.
What to Expect:
• Daily Tips: Bite-sized, actionable insights delivered every day.
• In-Depth Case Studies: Learn how other businesses are solving their challenges.
• Technology and Influence: Updates on new tools, advertising tactics, and trends shaping e-commerce.
• Community Focus: Content designed to address the needs of experienced business leaders.
Digital Commerce 360
Co-authored by industry veterans, Digital Commerce 360 provides a balanced mix of e-commerce strategies, technology trends, and operational best practices.
What to Expect:
• Expert Strategies: Read from industry experts about the latest in e-commerce tactics.
• Technology Updates: Stay on top of digital trends that could affect your operations.
• Marketing Insights: Gain advice on optimising your campaigns based on current market data.
• Supply Chain and Operations: Understand the back-end complexities that drive ecommerce success.
