Shopify is able to integrate with hundreds of apps, which allows you to market to new and existing prospects in a timely and intelligent away. However, making an informed decision on the right platform for your business can be overwhelming. 

In this blog post, we evaluate the 10 best Shopify email marketing apps this year and look at the pros and cons of each tool, to help you make an informed decision when evaluating the best one for your business.

Klaviyo

Pros:

• Klaviyo integrates easily with Shopify, allowing users to quickly set up automated marketing campaigns.
• Klaviyo provides an easy-to-use interface for creating and managing automated campaigns.
• Klaviyo provides a wide range of features, including split-testing, segmentation, and tracking capabilities.
• Klaviyo allows users to create automated campaigns using a variety of different criteria, including demographic data, purchase history, or website behaviour.
• Klaviyo provides detailed reporting and analytics so that users can track and measure the success of their campaigns.
  

Cons:

• Klaviyo can be expensive, especially for businesses that are just starting out.
• Klaviyo is not as customisable as some other services, so users may not be able to customise their campaigns as much as they would like.

Omnisend

Pros:

• Omnisend offers a wide range of features such as email, SMS, and social media marketing, as well as automated workflows and segmentation.
• Omnisend has a high deliverability rate, meaning your messages are more likely to reach customers’ inboxes.
• Omnisend is easy to use and integrates seamlessly with Shopify, allowing you to quickly connect your store and start sending messages.
• The platform also offers advanced analytics and reporting, so you can track the results of your campaigns and make adjustments as needed.

Cons:

• Omnisend can be expensive for some businesses, particularly those with smaller budgets.
• The platform does not offer a free trial, so you will need to commit to a paid plan before you can test out the features.
• Some users have reported issues with the customer service, so it’s important to do your research before committing to a plan.

Mailchimp

Pros:

• Easy to set up: Mailchimp integrates directly with Shopify, making it easy to sync your store’s data and start creating campaigns quickly.
• Automation: Mailchimp’s automation tool allows you to create automated campaigns based on user actions, such as abandoned cart emails or post-purchase follow-up emails.
• Comprehensive analytics: With Mailchimp, you can track the performance of your campaigns and understand which emails are performing best.
• Cost-effective: Mailchimp offers cost-effective plans for businesses of all sizes.

Cons:

• Limited customisation: Mailchimp is limited in terms of customisation options for its email campaigns.
• Limited support: Mailchimp does not offer live support for its users, which can be a hindrance for those that need assistance quickly.
• Limited features: Mailchimp is limited in terms of features, such as its lack of split testing and dynamic content.

GetResponse

Pros:

• GetResponse is a great tool for Shopify stores as it allows you to easily create automated email campaigns and segment customers for targeted marketing.
• It also has a wide range of features such as A/B testing, list segmentation, and auto-responders that allow you to optimize your campaigns and maximize conversions.
• GetResponse also offers an easy-to-use integration with Shopify, allowing you to quickly and easily sync your store data with GetResponse.
• GetResponse also offers detailed analytics and reporting that allow you to track your campaigns and make data-driven decisions.

Cons:

• GetResponse can be expensive for some stores, as the pricing model is based on the number of contacts in your list.
• It also has a limited selection of templates and designs, which can make it difficult to create unique and attractive emails.
• GetResponse also lacks some of the more advanced features that can be found in other email marketing services, such as advanced automation and dynamic content.

Sendinblue

Pros:

• Automated Email Marketing: Sendinblue allows you to set up automated email campaigns that are triggered by customer activity or other events.
• Intuitive Interface: The Sendinblue interface is intuitive and easy to use.
• Comprehensive Analytics: Sendinblue offers comprehensive analytics to help you track the performance of your campaigns.
• Affordable Pricing: Sendinblue is a cost-effective email marketing solution for Shopify stores.
• Integrates with Shopify: Sendinblue integrates directly with Shopify and makes it easy to manage email campaigns.

Cons:

• Limited Template Options: Sendinblue offers a limited selection of email template designs.
• Limited Features: Sendinblue offers a limited set of features compared to other email marketing solutions.
• Lack of Customer Support: Sendinblue does not offer any customer support for their products.

Constant Contact

Pros:

• Easy to set up and integrate with Shopify.
• Email campaigns can be quickly created and sent out.
• Create automated emails for customers based on their purchase history.
• Comprehensive analytics and reporting capabilities.
• Ability to segment customers and target them with specific campaigns.
• Includes mobile-friendly email templates.
• Includes a library of stock images and templates.
• Offers an easy-to-use drag and drop editor.

Cons:

• Limited customisation options.
• Does not offer advanced automation features like dynamic content.
• Limited customer support.
• Expensive compared to other email marketing tools.

HubSpot

Pros:

• Integration with Shopify: HubSpot offers a direct integration with Shopify, allowing users to sync their Shopify store data with their HubSpot account. This makes it easy to track customer behavior and website performance, as well as create targeted campaigns that are tailored to their audience.
• Marketing Automation: HubSpot also offers powerful marketing automation tools, allowing users to set up automated campaigns to reach their customers at the right time. This can be particularly useful for Shopify stores, as it can help them reach out to customers with the right offers and messages.
• Analytics and Reporting: HubSpot provides comprehensive analytics and reporting capabilities, allowing users to track the performance of their campaigns and make decisions based on the data. This can be especially useful for Shopify stores, as it allows them to track customer behaviour and make changes to their store to maximize conversions.

Cons: 

• Cost: HubSpot can be quite expensive, as it offers a range of features that come with a price tag. This can be a barrier for smaller businesses that may not be able to afford the cost.
• Learning Curve: HubSpot can be quite complex, and it may take some time to get used to all the features and understand how to use them effectively. This can be a barrier for smaller businesses that may not have the resources to dedicate to learning the platform.
• Limited Functionality: While HubSpot offers a range of features, it may not be suitable for more complex e-commerce stores, as it may not have the features they need.

ActiveCampaign

Pros:

• Automated email marketing: ActiveCampaign allows you to create automated emails that are triggered based on customer actions. This ensures that customers are receiving timely and relevant messages based on their individual interests and buying behaviour.
• Segmentation: You can segment your customer database using ActiveCampaign and create targeted campaigns that are specifically tailored to each customer.
• Integration: ActiveCampaign integrates with Shopify, allowing you to easily sync customer data and create campaigns based on customer actions.
• Comprehensive analytics: ActiveCampaign provides comprehensive analytics and reporting, allowing you to track the success of your campaigns and measure ROI.

Cons:

• Cost: ActiveCampaign can be expensive, especially for small businesses.
• Setup: Setting up and using ActiveCampaign can be complicated and time-consuming.
• Limited customer service: ActiveCampaign's customer service is limited, which can be frustrating if you have questions or need help.

Campaign Monitor

Pros:

• Integration with Shopify is seamless and simple, allowing for easy setup and implementation of email campaigns.
• Campaign Monitor allows you to create customised emails, track customers' interactions with your emails, and segment customers for targeted campaigns.
• Campaign Monitor also provides detailed analytics to measure the success of your campaigns.

Cons:

• The cost of using Campaign Monitor can be quite high for small businesses.
• The interface can be challenging to navigate and understand for those who are new to email marketing.
• The reporting and analytics capabilities are limited compared to other email marketing platforms.

Selligent Marketing Cloud

Pros:

• Integrates seamlessly with Shopify: Selligent Marketing Cloud is designed to integrate seamlessly with Shopify, allowing marketers to easily access customer data and create targeted campaigns within the platform.
• Automated campaigns: Using Selligent Marketing Cloud for Shopify gives marketers the ability to create automated campaigns that can be launched with just the click of a button. This eliminates the need to manually create and launch campaigns and enables marketers to focus on other tasks.
• Easy to use: Selligent Marketing Cloud for Shopify is easy to use, even for those who have never used a marketing automation platform before. It has a user-friendly interface and intuitive navigation to help marketers quickly find what they’re looking for.
• Personalised customer engagement: Selligent Marketing Cloud for Shopify allows marketers to create personalised customer engagements and target specific audiences with relevant messages. This helps ensure that customers are receiving the most relevant content and offers.
• Comprehensive reporting: Selligent Marketing Cloud for Shopify provides comprehensive reporting that allows marketers to track the performance of campaigns and measure ROI. This helps marketers make informed decisions and optimise campaigns for better results.

Cons:

• Expensive: Selligent Marketing Cloud for Shopify is a premium platform and can be expensive for some budgets.
• Limited features: The platform does not have as many features as other marketing automation platforms, so marketers may need to purchase additional features or third-party tools to get the most out of it.
• Complex setup: Setting up Selligent Marketing Cloud for Shopify can be complex and time-consuming, and may require the help of a professional to get it up and running.

Wrap Up

There are several things to consider when choosing the right marketing app to integrate with Shopify. Key things to keep in mind are: overall cost, east of customisation, analytics, customer support, deliverability, key features and ease of us. If you're still not sure and need advice, please get in touch to speak to one of our email experts. Check out our service, where we where we explain how best to train your team to achieve better results!