5 Tips for Writing Alt Text in Email + Why it's so Important

Important tips to help you write alternative text (alt text) for email marketing campaigns.

Enchant Team

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October 14, 2024

Tools

4 minute read

Klaviyo New Features: Spring Release 2023

Klaviyo's latest features: This Spring 2023 update includes new search features, improved compliance integration and much more!

Oatly's 2023 Global Email Marketing List Growth Campaign

Oatly email marketing list growth campaign> Times Square New York, Berlin Germany, London UK. See how this global database growth campaign looks

How To Craft Email Marketing CTAs That Drive Engagement

Boost click rate and engagement with captivating CTAs. Learn how to craft email campaigns that drive conversions.

Mastering Email Deliverability in 2024

Learn how to adapt to evolving privacy features, engage subscribers, and optimise sender reputation for effective email marketing deliverability.

How marketers can utilise eye tracking for email marketing

Eye tracking enables brands to see what works with their creative quickly and improve email designs to achieve higher clicks and conversion rates

Enchant Team

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October 14, 2024

Multichannel Marketing

4 minute read

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships.

Enchant Team

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October 16, 2024

Multichannel Marketing

5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Enchant Team

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October 16, 2024

Multichannel Marketing

7 minute read

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Enchant Team

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October 16, 2024

Multichannel Marketing

4 minute read

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing

Enchant Team

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October 16, 2024

Multichannel Marketing

4 minute read

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? I explore the marketer's intuition

Enchant Team

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October 15, 2024

Multichannel Marketing

5 minute read

5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today

Why Social Media Apps Copy Each Other - Snap, Instagram & Facebook

See why social media apps copy and adopt features from other social channels. This fascinating insight tells us why. See how marketers can capitalise

Shopify Launches Shopify Email App

Shopify launched the Shopify Email App in 2020, their answer to email marketing platforms. Learn the key features, costs and facts here

Fix: Google Chrome Blocks Non-HTTPS Images in Email

Google Chrome 81 and onwards, blocks non-secure images from loading. Here's everything you need to know for email marketing campaigns

5 of the Most Effective Live Content Email Marketing Tools

5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. Learn about the latest tools

How To Easily Migrate To A New ESP

Important steps for how marketers can move from their current ESP to a new ESP with ease

Introducing Klaviyo One: Klaviyo's New Product Launch

Everything you need to know about Klaviyo One. See how Klaviyo One enables marketers to deliver personalisation at scale

How to Improve Your Email Marketing Personalisation

The latest personalisation trends and tactics to increase the impact of your email campaigns and improve your customer retention

5 Email Marketing Trends to Shape the Industry in 2020

Get the top email marketing predictions from Enchant Founder and leading industry expert, Philip Storey, who outlines the key trends to look out for in 2020

The Ultimate Guide to Halloween Email Marketing

Check out our extensive guide to Halloween for retailers and email marketers, to add inspiration and increase impact of seasonal marketing campaigns

How Brands are Innovating with Dynamic and Live Content in Email Marketing

Take a look at how top retail brands use dynamic content to enhance their email marketing perusasion tactics. Explore the best tools in the email industry

When To Hire an Email Marketing Agency

Do you need an email marketing agency? How can an email marketing agency help and what would they do? This blog covers all of the key point

Is Email Marketing Dead in 2020?

What is the future for the workhorse of marketing channels? This blog explores the situation where email marketing finds itself in modern marketing

10 Spooktacular Subject Line Tips to BOOst Your Halloween Email Campaigns

10 scarily effective email subject line tips for your Halloween campaigns - optimise your subject lines to stand out of the inbox

4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Halloween: The most effective email marketing tactics to help boost your conversions for Halloween marketing campaigns. Tips from leading experts

Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

7 email marketing tips and examples for Valentine's Day campaigns. Try these in your campaigns

5 Valentine's Day Email Marketing Campaign Tactics + Examples

5 tactics for creating amazing Valentine's Day email campaigns + inspirational examples from top brands. Use this guide to get ahead

15 Inspiring Father's Day Email Marketing Campaign Examples

Get set for email marketing this Father's Day with these examples and top tips from industry experts. Learn the best tips and tricks leading brands use

Easter Engaging Email Campaigns and Subject lines: 15 of the Best

Easter email marketing examples and tips. Ideas for email strategy, creativity and incentives for your campaigns

5 Ways for Retail Marketers to Delight Customers Post-Purchase

Marketing strategies to engage your customers after conversion. Email marketing examples, automation and customer loyalty programmes. Learn how

20 Horrifyingly Good Halloween Email Creative Examples

Scaringly great email marketing creative and design examples and top tactics to give you inspiration for your Halloween email campaigns