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The ultimate news source for all things CRM & email

Email Marketing

21 Questions Every Marketer Needs to Ask an Email Marketing Agency

See the key questions that you need to ask any email marketing agency to understand if they are the right fit for you. See the criteria questions top brands use
Enchant Team
February 17, 2025
All
Multichannel Marketing
Research & Tools
Email Marketing
Email Campaigns
Email Design
Email Marketing
4 minute read

Is Email Marketing Dead in 2020?

What is the future for the workhorse of marketing channels? This blog explores the situation where email marketing finds itself in modern marketing

Philip
•
January 2, 2025
Email Marketing
3 minute read

When To Hire an Email Marketing Agency

Do you need an email marketing agency? How can an email marketing agency help and what would they do? This blog covers all of the key point

Philip
•
January 2, 2025
Email Marketing
4 minute read

How Brands are Innovating with Dynamic and Live Content in Email Marketing

Take a look at how top retail brands use dynamic content to enhance their email marketing perusasion tactics. Explore the best tools in the email industry

Philip
•
January 2, 2025
Multichannel Marketing
5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Philip
•
January 2, 2025
Email Marketing
3 minute read

What is BIMI and what does it mean for email marketers?

In this blog we explore what BIMI is, the benefits it brings to marketers and what it means for email marketing

Philip
•
January 2, 2025
Email Marketing
5 minute read

5 Email Marketing Trends to Shape the Industry in 2020

Get the top email marketing predictions from Enchant Founder and leading industry expert, Philip Storey, who outlines the key trends to look out for in 2020

Philip
•
January 2, 2025
Email Campaigns
6 minute read

50 GDPR Repermissioning Email Examples & Templates

50+ examples of repermissioning emails for GDPR. We look back at some of the best re-permissioning email campaigns and templates for GDPR

Philip
•
January 2, 2025
Email Marketing
5 minute read

How To Create An Email Marketing Strategy

This is your ultimate guide to creating an email marketing plan. It covers everything from research, all the way through to implementation.

Philip
•
January 2, 2025
Email Marketing
5 minute read

How to Boost Email Marketing Engagement with List Segmentation

Learn the hottest tactics for segmenting email lists and targeting subscribers. See the key ways to segment your email database

Philip
•
January 2, 2025
Email Marketing
2 minute read

5 Essential GDPR Resources for Marketers

Are you a marketer seeking to tackle The GDPR? Here are our favourite 5 must-have resources for marketers preparing their business for GDPR compliance

Philip
•
January 2, 2025
Email Campaigns
4 minute read

5 Festive Tips to Boost Your Christmas Email Marketing Campaigns

Seasonal marketing tips from the leading email marketing experts. Start here to maximise your campaign performance this Christmas

Philip
•
January 2, 2025
Email Marketing
5 minute read

Everything Retailers Need to Know About GDPR & Email Marketing

Learn the key GDPR considerations and recommendations for retailers using email marketing and looking to become compliant with the new rules

Philip
•
January 2, 2025
Automation
4 minute read

Email Automation: How to Use Trigger Emails to Boost Conversions

Learn some of the most effective marketing automation tactics for email campaigns. These tactics for triggers can be utilised by

Philip
•
January 2, 2025
Email Marketing
4 minute read

Christmas Email Marketing Tips – 3 of the Best!

Get our festive email marketing tips to help your brand to stand out of the inbox this Christmas period. All tips are easy to implement and try out

Philip
•
January 2, 2025
Email Marketing
5 minute read

5 Ways for Retailers To Send More Relevant Email Marketing

Top strategies for retail brands to send their subscribers relevant emails and more tailored messages throughout the customer journey

Philip
•
January 2, 2025
Email Marketing
5 minute read

5 Signs That Your Email Marketing Has Plateaued and How to Reignite It

The top indicators that your email marketing strategy is plateauing, plus Enchant's tips for turning your strategy around and optimising your emails

Philip
•
January 2, 2025
Email Marketing
4 minute read

3 Ways to Instantly Increase Sales Through Email Marketing

Effective ways to use email marketing to increase sales. We discuss the key benefits of email as a channel for connecting marketing and sales activities

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? Explore the marketer's intuition + results

Philip
•
February 17, 2025
Multichannel Marketing
8 minute read

Powerful Customer Touchpoints Most Brands Overlook with Marketing

Discover these powerful customer touchpoints. Explore strategies for email, SMS, web & mobile push + content cards. Boost engagement and lifetime value

Philip
•
February 17, 2025
Multichannel Marketing
8 minute read

Optimizing Ecommerce with Targeted Email Marketing: A Comprehensive Guide

Ensure your email campaigns hit the mark every time with targeted email marketing. Discover how to apply this strategy effectively with Enchant Agency

Philip
•
February 17, 2025
Multichannel Marketing
6 minute read

Effective Customer Lifecycle Marketing in 2025: The Latest Trends

Everything you need to know about Customer Lifecycle Marketing. The latest trends and tips from industry experts. See how to apply this to email marketing

Philip
•
February 17, 2025
Multichannel Marketing
4 minute read

Maximizing B2B Email Marketing: Strategies for Conversion Beyond B2C Tactics

Discover the key to successful B2B email marketing with Enchant Agency: Strategies and real-world examples to convert prospects by adapting and improving

Philip
•
February 17, 2025
Multichannel Marketing
4 minute read

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships. See all of the benefits and improve

Philip
•
February 17, 2025
Multichannel Marketing
5 minute read

5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today and improve

Philip
•
February 17, 2025
Multichannel Marketing
3 minute read

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks Awards 2024. See how we won

Philip
•
February 14, 2025
Multichannel Marketing
4 minute read

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing today

Philip
•
February 14, 2025
Multichannel Marketing
4 minute read

Why Multichannel Digital Messaging is the Future of Email Marketing

Learn why multichannel digital messaging platforms are the future of email marketing: Email, SMS and WhatsApp, Content cards and Mobile/Web Push Marketing.

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

Facebook's Ad Disapproval Criteria Revealed

A list of Facebook's paid social ad disapproval reasons and criteria was recently leaked. Check out all the key facts that were discovered in the leak

Philip
•
January 2, 2025
Multichannel Marketing
7 minute read

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Philip
•
January 2, 2025
Multichannel Marketing
5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Philip
•
January 2, 2025
Tools
4 minute read

How To Easily Migrate To A New ESP

Important steps for how marketers can move from their current ESP to a new ESP with ease

Philip
•
January 2, 2025
Email Marketing
8 minutes

21 Questions Every Marketer Needs to Ask an Email Marketing Agency

See the key questions that you need to ask any email marketing agency to understand if they are the right fit for you. See the criteria questions top brands use

Enchant Team
•
February 17, 2025
Email Marketing
4 minute read

Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Create amazing welcome email marketing campaigns with these tips and examples. See how the best email marketers in the industry achieve incredible ROI

Philip
•
February 17, 2025
Email Marketing
4 minute read

What is Intentional Email Marketing?

Discover intentional email marketing and see how can it help your brand grow faster. See what it is, what it means and how to set it into action. Take a look

Philip
•
February 17, 2025
Email Marketing
3 minute read

The Unsubscribe Problem Every Email Marketer Has With Gmail

There is a new problem that marketers face with unsubscribes in Gmail. This blog explains the challenge for email marketers and the steps to resolve it

Philip
•
February 17, 2025
Email Marketing
5 minute read

5 Top Retail Email Marketing Trends for 2025

The latest trends and tips for how retail email marketing is changing in 2025. See what the biggest retail and fashion brands are up to in the inbox this year

Philip
•
February 17, 2025
Email Marketing
5 minute read

Retail Email Marketers are Innovating with Interactive Content

This is how top retail brands use interactive content to take email marketing campaigns to another level. Check out the full guide here and start improving

Philip
•
February 17, 2025
Email Marketing
5 minute read

Navigating GDPR Effects on Email Marketing Strategies

Discover how GDPR-compliant email marketing remains a powerful tool. Learn how adhering to EU privacy laws can enhance your ability to target audiences

Philip
•
February 17, 2025
Email Marketing
4 minute read

How to Improve Your Email Marketing Personalisation

The latest personalisation trends and tactics to increase the impact of your email campaigns and improve your customer retention and customer lifetime value

Philip
•
February 17, 2025
Email Marketing
5 minute read

How To Craft Email Marketing CTAs That Drive Engagement

Boost click rate and engagement with captivating CTAs. Learn how to craft email campaigns that drive conversions every single time. Advice for marketers

Philip
•
February 17, 2025
Email Marketing
4 minute read

Everything that Happened in Email Marketing in 2023

Everything that happened in email marketing in 2023: key trends, updates and news in CRM and email and what's in store for 2024. Hear from the experts

Philip
•
February 17, 2025
Email Marketing
7 minute read

20 Black Friday Countdown Email Marketing Examples

20 of the best examples of how top brands use countdown timers in their Black Friday email campaigns. See the examples and how marketers are improving ROI

Philip
•
February 17, 2025
Email Marketing
4 minute read

Email Marketing Black Friday Cyber Monday Mistakes Brands Must Avoid

Common mistakes email marketers make in Black Friday campaigns. How to avoid falling into the trap of BFCM campaign mistakes and errors - see the most common

Philip
•
February 17, 2025
Email Marketing
4 minute read

Top 5 Hints and Tips for Black Friday Email Marketing Campaigns

The best email marketing tips and hints to create epic Black Friday email campaigns. Learn how to make your emails stand out in your subscribers' inbox

Philip
•
February 17, 2025
Email Marketing
4 minute read

Black Friday 2023: Email Marketing in Worrying Economic Times

How the economy will affect marketing: everything you need to know and what to do about email marketing for Black Friday 2022. See how to take it on today

Philip
•
February 17, 2025
Email Marketing
4 minute read

Black Friday Email Marketing Tactics for the Travel Industry

The best email marketing tips to create out-of-this-world Black Friday email campaigns for travel brands. Get the best tips and techniques from the industry

Philip
•
February 17, 2025
Email Marketing
6 minute read

2025 Email Marketing Predictions from Key Industry Experts

Predictions for email and CRM for the year ahead from top industry consultants and experts. Get your email marketing and automation off to a fast start

Enchant Team
•
February 17, 2025
Email Marketing
8 minute read

The Ultimate Guide to Halloween Email Marketing

Check out our extensive guide to Halloween for retailers and email marketers, to add inspiration and increase the impact of seasonal marketing campaigns

Philip
•
February 14, 2025
Email Marketing
12 minute read

Top 50 Email Marketing Platforms in 2025: A Comprehensive Guide for Marketing Leaders

Discover the top email marketing platforms for 2025. We demystify the ESP landscape for marketers and give you the lowdown on the best platforms in the industry

Enchant Team
•
February 11, 2025
Email Marketing
6 minute read

Navigating the European Accessibility Act: A Guide for Email Marketers

Key points for email marketers and compliance with the European Accessibility Act. Understand your obligations with tips from industry experts. Get ahead today

Enchant Team
•
February 6, 2025
Email Marketing
6 minute read

50 Ways Enterprise D2C Brands can Leverage Klaviyo in 2025

Discover the latest ways that D2C brands are using Klaviyo to achieve extreme ROI using Klaviyo. We explore all of the latest tools and techniques available

Enchant Team
•
February 6, 2025
Email Marketing
7 minute read

How Much Does It Cost To Hire An Email Marketing Agency in 2025?

How much does it cost to work with an email marketing agency in 2025? See how email agencies define their pricing and how to set your budget for an email agency

Philip
•
January 9, 2025
Email Marketing
4 minute read

Apple MPP One Year on: What Email Marketers Need to Know

How Apple MPP affected tracking with email marketing campaigns: one year on, everything you need to know and what to do to increase tracking accuracy again

Philip
•
January 2, 2025
Email Marketing
6 minute read

Email Marketers: What's Your Black Friday Vibe?

The ultimate guide to email marketing for Black Friday and Cyber Monday. Get ideas, proven tips and tactics to make the most of BFCM

Philip
•
January 2, 2025
Email Marketing
3 minute read

Bank Holiday Email Marketing: Get The Most From Each Send

See how the experts approach bank holiday email marketing campaigns across all sectors. Newly updated for 2022

Philip
•
January 2, 2025
Email Campaigns
5 minute read

Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

7 email marketing tips and examples for Valentine's Day campaigns. Try these in your campaigns and get the best ROI For your email marketing performance

Philip
•
February 17, 2025
Email Campaigns
2 minute read

Unlocking Email Personalisation: Understanding Segmentation

Dive into Enchant Agency's guide to discover the essentials of email segmentation and how it can elevate your email marketing strategy for better engagement

Philip
•
February 17, 2025
Email Campaigns
7 minute read

The Ultimate Guide to Black Friday Email Marketing Campaigns

Explore this extensive guide to Black Friday campaigns for retailers and email marketers. Get creative inspiration and ideas to maximise email conversions

Philip
•
February 17, 2025
Email Campaigns
5 minute read

5 Valentine's Day Email Marketing Campaign Tactics + Examples

5 tactics for creating amazing Valentine's Day email campaigns + inspirational examples from top brands. Use this guide to get ahead and start planning

Philip
•
February 17, 2025
Email Campaigns
5 minute read

4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Halloween: The most effective email marketing tactics to help boost your conversions for Halloween marketing campaigns. Tips from leading experts in email

Philip
•
February 17, 2025
Email Campaigns
5 minute read

Unlock the Power of Email Marketing with HubSpot in 2025

Learn how to get the most from email marketing and marketing automation with HubSpot in this deep-dive into the platform. See the key trends and how to do it

Philip
•
February 17, 2025
Email Campaigns
7 minute read

Unleash the Power of Email Subject Lines: Expert Strategies for Retail & D2C Brands

Learn how the leading brands in retail and D2C master email marketing subject lines. Subject lines are the single first step in increasing sales with email

Philip
•
February 17, 2025
Email Campaigns
4 minute read

Oatly's 2023 Global Email Marketing List Growth Campaign

Oatly email marketing list growth campaign> Times Square New York, Berlin Germany, London UK. See how they made this special global database growth campaign

Philip
•
February 17, 2025
Email Campaigns
5 minute read

Klaviyo x Black Friday Email Marketing Campaigns: A Guide

The best Klaviyo tools, features, hints and tips for Black Friday email marketing campaigns in 2025. See how to get the most from Klaviyo and the best ROI

Philip
•
February 17, 2025
Email Campaigns
7 minute read

15 Inspiring Father's Day Email Marketing Campaign Examples

Get set for email marketing this Father's Day with these examples and top tips from industry experts. Learn the best tips and tricks leading brands use

Philip
•
February 17, 2025
Email Campaigns
4 minute read

Designing Impactful Triggered Emails: Strategies for Enhanced Engagement

Triggered emails streamline communication and boost earnings. Discover their varieties and how to launch your own effective campaign with Enchant Agency

Philip
•
February 17, 2025
Email Campaigns
5 minute read

Email Marketing: 5 Ways to Personalise Black Friday Campaigns

Get the best results from Black Friday email campaigns: tips to make your Black Friday emails timely, relevant and personal to get more clicks + sales

Philip
•
February 17, 2025
Email Campaigns
5 minute read

Step-by-Step Guide to Building an Email Drip Campaign

Unlock the simplicity of connecting with customers through email drip campaigns. Follow our step-by-step guide to enhance your business's growth with Enchant

Philip
•
February 17, 2025
Email Campaigns
6 minute read

9 Effective Father’s Day Campaigns Across Email & Social

Helpful examples and marketing inspiration for Father's Day. From email subject lines and email content, to visual impact with social and paid social ads

Philip
•
February 17, 2025
Email Campaigns
4 minute read

ECCO's High Street Email Marketing List Growth Strategy Unpicked

ECCO's high-street email marketing list growth strategy unpicked. Uncover the power of QR code sign-ups and increase your subscribers through retail stores

Philip
•
February 17, 2025
Email Campaigns
4 minute read

Video in Email Marketing Campaigns: A Complete Guide

The Complete Guide to Video in Email Marketing: How to implement video content whilst protecting deliverability. Everything you need to know and how to do it

Philip
•
February 17, 2025
Email Campaigns
4 minute read

Black Friday Email Subject Lines: 21 Tips to Stand Out of the Inbox

Black Friday email subject line tips to make sure that your Black Friday campaigns grab the attention of your subscribers and achieve great engagement

Philip
•
February 17, 2025
Email Campaigns
5 minute read

5 Brilliant Black Friday Email Creative Examples and Tactics

Examples of Black Friday and Cyber Monday email campaign designs from big brands. Get inspired by top creative email design techniques, tactics and tips

Philip
•
February 17, 2025
Email Campaigns
4 minute read

5 Creepily Creative Email Marketing Campaigns for Halloween

Check out these 5 great email campaigns for Halloween from major retail brands. Take the hard work out with these tips for Halloween email designs and campaigns

Philip
•
February 17, 2025
Email Campaigns
5 minute read

Easter Engaging Email Campaigns and Subject lines: 15 of the Best

Easter email marketing examples and tips. Ideas for email strategy, creativity and incentives for your campaigns. Learn the best tips for your Easter Campaigns

Philip
•
February 17, 2025
Email Campaigns
5 minute read

What Is an Email Sequence? Best Practices for 2025

Understand what an email marketing sequence is, how automated email really works and you can leverage automation to get the best results from email marketing

Philip
•
February 14, 2025
Email Campaigns
5 minute read

5 Tips: Email Marketing Loyalty Campaigns for Retail

Top retail tips and strategies for creating email marketing loyalty schemes to reward customers, increase retention and boost overall customer lifetime value

Philip
•
February 11, 2025
Email Campaigns
5 minute read

Advanced Strategies for Email Marketing List Growth: Latest Trends

Discover cutting-edge email list growth tactics: Insights, acquisition, maintenance, automation + cross-channel tactics. Get insights from industry leaders

Philip
•
January 2, 2025
Email Campaigns
4 minute read

B2B Email Marketing Campaigns: Strategies for Success

Discover effective strategies to run successful B2B email marketing campaigns and increase your brand's reach and engagement

Philip
•
January 2, 2025
Email Design
7 minute read

20 Horrifyingly Good Halloween Email Creative Examples

Scaringly great email marketing creative and design examples and top tactics to give you inspiration for your very own Halloween email campaigns to help you

Philip
•
February 17, 2025
Email Design
5 minute read

How to Create Urgency with Black Friday Email Campaigns

How to use urgency in retail Black Friday email campaigns: Tactics to help create urgency with perusasion in your Black Friday campaigns with B2C and D2C

Philip
•
February 17, 2025
Email Design
4 minute read

[Gallery] Mothers Day Opt Out Email Marketing Examples

How the biggest brands in the world handle email marketing opt-out at Mother's Day. Learn from examples in retail, travel, FMCG and hospitality in this guide

Philip
•
February 17, 2025
Email Design
3 minute read

5 Tips for Writing Alt Text in Email + Why it's so Important

Important tips to help you write alternative text (alt text) for email marketing campaigns. Learn how to make sure you're getting it right + latest changes

Philip
•
February 17, 2025
Email Design
5 minute read

5 Essential Email Marketing Tactics for Black Friday Campaigns

Black Friday Email Campaigns: See the industry's most popular tactics for maximising your impact with email campaigns during the Black Friday weekend.

Philip
•
February 17, 2025
Email Design
5 minute read

5 Ways for Retail Marketers to Delight Customers Post-Purchase

Marketing strategies to engage your customers after they buy. Email marketing examples, automation and customer loyalty programmes. See how leading brands do it

Philip
•
February 14, 2025

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Enchant came in and delivered an incredible training programme and strategy for our Global Marketing team on many areas of our CRM and email marketing.
Rene from BlackRock

Rene

Director, Global Marketing Insights at BlackRock