The GDPR Checklist for Email Marketers: 10 Critical Points

Are you a marketer getting your business ready GDPR compliance? Our quick-glance checklist for GDPR outlines the key things to consider

Philip

•

January 2, 2025

Tools

5 minute read

5 of the Most Effective Live Content Email Marketing Tools

5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. Learn about the latest tools

5 Great Email Marketing Reengagement Tactics for Retailers

Re-engage lapsed and dormant subscribers through email marketing and automation

7 Top Email Marketing Testing Tips for Retailers

7 key email testing tips that every marketer should consider. Fast-impact ideas to help you increase open rates and clicks for your next campaign

5 Easy Automated Email Campaigns Most Retailers Aren't Doing

The simplest, but most underutilised email automation campaigns in retail. Use these trigger campaigns to improve revenue from emails today

7 Ways to Reengage Inactive Email Marketing Subscribers

Learn quick techniques to re-engage lapsed email subscribers. Reignite your email database again with this handy guide. Improve your email marketing today

Philip

•

January 2, 2025

Multichannel Marketing

7 minute read

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Email Marketing in a Post-GDPR World

Find out how email marketers are handling data capture, management and campaign segmentation and personalisation after the GDPR

Fix: Google Chrome Blocks Non-HTTPS Images in Email

Google Chrome 81 and onwards, blocks non-secure images from loading. Here's everything you need to know for email marketing campaigns

9 Effective Father’s Day Campaigns Across Email & Social

Helpful examples and marketing inspiration for Father's Day. From email subject lines and email content, to visual impact with social and paid social ads

GDPR-Friendly Tactics for Growing Your Email Marketing List

Email marketers must work harder to achieve consent and opt-in from users. See how can you grow your database in a post-GDPR world

How to Use Email Marketing Automation to Increase Website Traffic

Marketing automation is massively underutilised in almost all marketing teams. See how you can get ahead

Is Email Marketing Dead in 2020?

What is the future for the workhorse of marketing channels? This blog explores the situation where email marketing finds itself in modern marketing

When To Hire an Email Marketing Agency

Do you need an email marketing agency? How can an email marketing agency help and what would they do? This blog covers all of the key point

Shopify Launches Shopify Email App

Shopify launched the Shopify Email App in 2020, their answer to email marketing platforms. Learn the key features, costs and facts here

How Brands are Innovating with Dynamic and Live Content in Email Marketing

Take a look at how top retail brands use dynamic content to enhance their email marketing perusasion tactics. Explore the best tools in the email industry

The Ultimate Guide to Halloween Email Marketing

Check out our extensive guide to Halloween for retailers and email marketers, to add inspiration and increase impact of seasonal marketing campaigns

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships.

Why Social Media Apps Copy Each Other - Snap, Instagram & Facebook

See why social media apps copy and adopt features from other social channels. This fascinating insight tells us why. See how marketers can capitalise

5 Creepily Creative Email Marketing Campaigns for Halloween

Check out these 5 great email campaigns for Halloween from major retail brands. Take the hard work out with these tips for Halloween email design

What is BIMI and what does it mean for email marketers?

In this blog we explore what BIMI is, the benefits it brings to marketers and what it means for email marketing

5 Email Marketing Trends to Shape the Industry in 2020

Get the top email marketing predictions from Enchant Founder and leading industry expert, Philip Storey, who outlines the key trends to look out for in 2020

How to Improve Your Email Marketing Personalisation

The latest personalisation trends and tactics to increase the impact of your email campaigns and improve your customer retention

Philip

•

January 2, 2025

Multichannel Marketing

3 minute read

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks

Philip

•

January 2, 2025

Multichannel Marketing

8 minute read

Optimizing Ecommerce with Targeted Email Marketing: A Comprehensive Guide

Ensure your email campaigns hit the mark every time with targeted email marketing. Discover how to apply this strategy effectively with Enchant Agency.

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Maximizing B2B Email Marketing: Strategies for Conversion Beyond B2C Tactics

Discover the key to successful B2B email marketing with Enchant Agency: Strategies and real-world examples to convert prospects by adapting beyond B2C approaches.

Philip

•

January 2, 2025

Multichannel Marketing

8 minute read

Powerful Customer Touchpoints Most Brands Overlook with Marketing

Discover these powerful customer touchpoints. Explore strategies for email, SMS, web & mobile push + content cards. Boost engagement and lifetime value.

Philip

•

January 2, 2025

Multichannel Marketing

6 minute read

Effective Customer Lifecycle Marketing in 2024: The Latest Trends

Everything you need to know about Customer Lifecycle Marketing. The latest trends and tips from industry experts. See how to apply this to email marketing

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Multichannel Digital Messaging is the Future of Email Marketing

Learn why multichannel digital messaging platforms are the future of email marketing: Email, SMS and WhatsApp, Content cards and Mobile/Web Push Marketing.

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Facebook's Ad Disapproval Criteria Revealed

A list of Facebook's paid social ad disapproval reasons and criteria was recently leaked. Check out all the key facts that were discovered in the leak

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? I explore the marketer's intuition

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing

Philip

•

January 2, 2025

Multichannel Marketing

7 minute read

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships.

Advanced Strategies for Behaviour-Based Segmentation in Klaviyo

Explore cutting-edge tactics in Klaviyo for behavioural segmentation. Leverage real-time customer data to create a highly targeted email marketing strategy

How to Leverage Klaviyo's Powerful New Low Inventory Flow

Learn how to effectively use Klaviyo's low inventory flow to boost e-commerce sales, enhance customer engagement, and stay ahead of the competition.

Master Email Marketing A/B Testing: A Comprehensive Guide

Uncover the essentials of email A/B testing with Enchant Agency: Learn its implementation, key steps, and the lasting benefits for your email campaigns.

Key Features From The Dotdigital February Update: A Complete Overview

Dotdigital's February update: Dotdigital Academy, MMS expansion, Winston AI enhancements, Integrations, including; Shopline, Viralsweep, Prezzie & Crowndin

Introducing: Klaviyo's New Flow Builder

Discover the key features of Klaviyo's new flow builder: Break down everything you need to know and how to get started

Klaviyo's 2024 AI Product Updates: Everything You Need to Know

How to Get the Most Out of Klaviyo's New AI Updates: Segment Builder, Email Design AI & Form Display Optimisation

Top 10 CDPs for Email Marketing in 2024

Top 10 most popular CDPs for email marketing. Find the perfect tool to supercharge how you manage your customer data

Top 10 Email Marketing Platforms for 2024

The 10 best email marketing platforms there are. The key benefits and differentiators of each ESP, helping you to choose which tools are right for you.

Understanding Google and Yahoo's Updated Sender Requirements for 2024

Everything email marketers need to know about the joint announcement from Google + Yahoo!

How CDPs are Going to Change Email Marketing Forever

Discover how CDPs are going to change the email marketing landscape forever. Learn how they revolutionise customer data utilisation for marketers.

How to Use Klaviyo's Anonymous Visitor Activity Backfill for Effective Web Tracking

Learn how Klaviyo's anonymous visitor activity backfill enhances web tracking, on-site data collection + the role of cookies in optimising email marketing

How marketers can utilise eye tracking for email marketing

Eye tracking enables brands to see what works with their creative quickly and improve email designs to achieve higher clicks and conversion rates

Mastering Email Deliverability in 2024

Learn how to adapt to evolving privacy features, engage subscribers, and optimise sender reputation for effective email marketing deliverability.

Klaviyo New Features: Spring Release 2023

Klaviyo's latest features: This Spring 2023 update includes new search features, improved compliance integration and much more!

Top 10 Best Email Marketing Platforms For Shopify Stores in 2024

Best Shopify email marketing platforms and tools. See the pros and cons + what leading ecommerce managers and utilising this year

Top 20 Email Marketing Platforms in 2022: Ranked

The 20 hottest email marketing platforms right now. Key benefits and differentiators of each ESP. Choose the best tool for your campaigns & automations

Klaviyo Email Marketing Product Updates: August 2022

Klaviyo August 2022 features update: Save time, make better decisions and create a more personalised experience for your customers with email marketing

Klaviyo Product Updates: May 2022

A high-level spin through Klaviyo's latest features: This May 2022 update includes new search features, improved compliance integration and much more!

Introducing Klaviyo One: Klaviyo's New Product Launch

Everything you need to know about Klaviyo One. See how Klaviyo One enables marketers to deliver personalisation at scale

How To Easily Migrate To A New ESP

Important steps for how marketers can move from their current ESP to a new ESP with ease

5 of the Most Effective Live Content Email Marketing Tools

5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. Learn about the latest tools

Fix: Google Chrome Blocks Non-HTTPS Images in Email

Google Chrome 81 and onwards, blocks non-secure images from loading. Here's everything you need to know for email marketing campaigns

Shopify Launches Shopify Email App

Shopify launched the Shopify Email App in 2020, their answer to email marketing platforms. Learn the key features, costs and facts here

Why Social Media Apps Copy Each Other - Snap, Instagram & Facebook

See why social media apps copy and adopt features from other social channels. This fascinating insight tells us why. See how marketers can capitalise

Top 50 Email Marketing Platforms in 2025: A Comprehensive Guide for Marketing Leaders

Discover the top email marketing platforms for 2025. We demystify the ESP landscape for marketers and give you the lowdown on the best platforms in the industry

50 Ways Enterprise D2C Brands can Leverage Klaviyo in 2025

Discover the latest ways that D2C brands are using Klaviyo to achieve extreme ROI using Klaviyo

Navigating the European Accessibility Act: A Guide for Email Marketers

Key points for email marketers and compliance with the European Accessibility Act. Understand your obligations with tips from industry experts

2025 Email Marketing Predictions from Key Industry Experts

Predictions for email and CRM for the year ahead from top industry consultants and experts

How Much Does It Cost To Hire An Email Marketing Agency in 2025?

How much does it cost to work with an email marketing agency in 2025? See how email agencies define their pricing and how to set your budget for an email agency

Everything that Happened in Email Marketing in 2023

Everything that happened in email marketing in 2023: key trends, updates and news in CRM and email

Black Friday Email Marketing Tactics for the Travel Industry

The best email marketing tips to create out-of-this-world Black Friday email campaigns for travel brands. Get the best tips and techniques

Email Marketing Black Friday Cyber Monday Mistakes Brands Must Avoid

Make sure you don't make these common mistakes email marketers make in Black Friday campaigns. Get Black Friday right

20 Black Friday Countdown Email Marketing Examples

20 world-class examples of how top brands use countdown timers in their Black Friday email campaigns

Top 5 Hints and Tips for Black Friday Email Marketing Campaigns

The best email marketing tips and hints to create epic Black Friday email campaigns. Learn how to make your emails stand out in your subscribers' inbox

How To Craft Email Marketing CTAs That Drive Engagement

Boost click rate and engagement with captivating CTAs. Learn how to craft email campaigns that drive conversions.

Black Friday 2023: Email Marketing in Worrying Economic Times

How the economy will affect marketing: everything you need to know and what to do about email marketing for Black Friday 2022

Apple MPP One Year on: What Email Marketers Need to Know

How Apple MPP affected tracking with email marketing campaigns: one year on, everything you need to know and what to do to increase tracking accuracy again

Email Marketers: What's Your Black Friday Vibe?

The ultimate guide to email marketing for Black Friday and Cyber Monday. Get ideas, proven tips and tactics to make the most of BFCM

What is Intentional Email Marketing?

Discover intentional email marketing and see how can it help your brand grow faster

Bank Holiday Email Marketing: Get The Most From Each Send

See how the experts approach bank holiday email marketing campaigns across all sectors. Newly updated for 2022

The Unsubscribe Problem Every Email Marketer Has With Gmail

There is a new problem that marketers face with unsubscribes in Gmail. This blog explains the challenge for email marketers and the steps to resolve it

5 Top Retail Email Marketing Trends for 2023

The latest trends and tips for how retail email marketing is changing in 2023. See what the biggest retail and fashion brands are up to in the inbox

Retail Email Marketers are Innovating with Interactive Content

This is how top retail brands use interactive content to take email marketing campaigns to another level. Check out the full guide here

10 Signs That You Could Benefit From an Email Marketing Agency

Spot the key signals that your business needs an email marketing agency. See the benefits of how an email agency can help improve your email campaigns

5 Effective Email Marketing Growth Hacks

Easy to implement growth hacks + quick wins for email marketing that deliver instant impact. Optimise processes and increase conversions with email.

How To Improve Email Marketing

Learn how to improve your email marketing and why your ESP is the last resort for improving email marketing strategy, email design or automation

10 Ways to Improve Email Marketing Open Rates

Learn these 10 simple ways to improve the open rates of your email marketing campaigns to improve campaign results. Grab them and start improving

20 Great Birthday Email Marketing Examples

A selection of the best happy birthday email marketing campaigns from leading global brands in retail, entertainment and travel to inspire your work

Step-by-Step Guide to Building an Email Drip Campaign

Unlock the simplicity of connecting with customers through email drip campaigns. Follow our step-by-step guide to enhance your business's growth with Enchant Agency.

Designing Impactful Triggered Emails: Strategies for Enhanced Engagement

Triggered emails streamline communication and boost earnings. Discover their varieties and how to launch your own effective campaign with Enchant Agency.

Unlocking Email Personalisation: Understanding Segmentation

Dive into Enchant Agency's guide to discover the essentials of email segmentation and how it can elevate your email marketing strategy for better engagement

Advanced Strategies for Email Marketing List Growth: Latest Trends

Discover cutting-edge email list growth tactics: Insights, acquisition, maintenance, automation + cross-channel tactics. Get insights from industry leaders

Unleash the Power of Email Subject Lines: Expert Strategies for Retail & D2C Brands

Learn how the leading brands in retail and D2C master email marketing subject lines. Subject lines are the single first step in increasing sales with email

Unlock the Power of Email Marketing with HubSpot in 2024

Learn how to get the most from email marketing and marketing automation with HubSpot in this deep-dive into the platform.

Video in Email Marketing Campaigns: A Complete Guide

The Complete Guide to Video in Email Marketing: How to implement video content whilst protecting deliverability. Everything you need to know

ECCO's High Street Email Marketing List Growth Strategy Unpicked

ECCO's high-street list growth strategy unpicked. Uncover the power of QR code sign-ups and increase your subscribers through retail stores

B2B Email Marketing Campaigns: Strategies for Success

Discover effective strategies to run successful B2B email marketing campaigns and increase your brand's reach and engagement

Klaviyo x Black Friday Email Marketing Campaigns: A Guide

The best Klaviyo tools, features, hints and tips for Black Friday email marketing campaigns in 2023

Email Marketing: 5 Ways to Personalise Black Friday Campaigns

Get the best results from Black Friday email campaigns: tips to make your Black Friday emails timely, relevant and personal to get more clicks + sales

The Ultimate Guide to Black Friday Email Marketing Campaigns

Explore this extensive guide to Black Friday campaigns for retailers and email marketers. Get creative inspiration and ideas to maximise email conversions

5 Brilliant Black Friday Email Creative Examples and Tactics

Examples of Black Friday and Cyber Monday email campaign designs from big brands. Get inspired by top creative email design techniques, tactics and tips

Black Friday Email Subject Lines: 21 Tips to Stand Out of the Inbox

Black Friday email subject line tips to make sure that your Black Friday campaigns grab the attention of your subscribers and achieve great engagement

What Is an Email Sequence? Best Practices Today

How to Get the Most Out of Klaviyo's New AI Updates: Segment Builder, Email Design AI & Form Display Optimisation

Oatly's 2023 Global Email Marketing List Growth Campaign

Oatly email marketing list growth campaign> Times Square New York, Berlin Germany, London UK. See how this global database growth campaign looks

Easter Engaging Email Campaigns and Subject lines: 15 of the Best

Easter email marketing examples and tips. Ideas for email strategy, creativity and incentives for your campaigns

15 Inspiring Father's Day Email Marketing Campaign Examples

Get set for email marketing this Father's Day with these examples and top tips from industry experts. Learn the best tips and tricks leading brands use

5 Valentine's Day Email Marketing Campaign Tactics + Examples

5 tactics for creating amazing Valentine's Day email campaigns + inspirational examples from top brands. Use this guide to get ahead

Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

7 email marketing tips and examples for Valentine's Day campaigns. Try these in your campaigns

4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Halloween: The most effective email marketing tactics to help boost your conversions for Halloween marketing campaigns. Tips from leading experts

10 Spooktacular Subject Line Tips to BOOst Your Halloween Email Campaigns

10 scarily effective email subject line tips for your Halloween campaigns - optimise your subject lines to stand out of the inbox

9 Effective Father’s Day Campaigns Across Email & Social

Helpful examples and marketing inspiration for Father's Day. From email subject lines and email content, to visual impact with social and paid social ads

5 Creepily Creative Email Marketing Campaigns for Halloween

Check out these 5 great email campaigns for Halloween from major retail brands. Take the hard work out with these tips for Halloween email design

[Gallery] Mothers Day Opt Out Email Marketing Examples

How the biggest brands in the world handle email marketing opt-out at Mother's Day. Learn from examples in retail, travel, FMCG and hospitality

5 Essential Email Marketing Tactics for Black Friday Campaigns

Black Friday Email Campaigns: See the industry's most popular tactics for maximising your impact with email campaigns during the Black Friday weekend.

Philip

•

January 2, 2025