Key Features From The Dotdigital February Update: A Complete Overview

Dotdigital's February update: Dotdigital Academy, MMS expansion, Winston AI enhancements, Integrations, including; Shopline, Viralsweep, Prezzie & Crowndin

Philip

•

January 2, 2025

Email Campaigns

4 minute read

Video in Email Marketing Campaigns: A Complete Guide

The Complete Guide to Video in Email Marketing: How to implement video content whilst protecting deliverability. Everything you need to know

Beginner to Pro: 50 Email Marketing Automation Ideas for Every Marketer

Master email marketing automation and automated campaigns, no matter what your experience is with email. Learn from the smartest people in the industry

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Multichannel Digital Messaging is the Future of Email Marketing

Learn why multichannel digital messaging platforms are the future of email marketing: Email, SMS and WhatsApp, Content cards and Mobile/Web Push Marketing.

[Gallery] Mothers Day Opt Out Email Marketing Examples

How the biggest brands in the world handle email marketing opt-out at Mother's Day. Learn from examples in retail, travel, FMCG and hospitality

Introducing: Klaviyo's New Flow Builder

Discover the key features of Klaviyo's new flow builder: Break down everything you need to know and how to get started

Klaviyo's 2024 AI Product Updates: Everything You Need to Know

How to Get the Most Out of Klaviyo's New AI Updates: Segment Builder, Email Design AI & Form Display Optimisation

ECCO's High Street Email Marketing List Growth Strategy Unpicked

ECCO's high-street list growth strategy unpicked. Uncover the power of QR code sign-ups and increase your subscribers through retail stores

Top 10 CDPs for Email Marketing in 2024

Top 10 most popular CDPs for email marketing. Find the perfect tool to supercharge how you manage your customer data

5 Essential Email Marketing Tactics for Black Friday Campaigns

Black Friday Email Campaigns: See the industry's most popular tactics for maximising your impact with email campaigns during the Black Friday weekend.

Everything that Happened in Email Marketing in 2023

Everything that happened in email marketing in 2023: key trends, updates and news in CRM and email

Top 10 Email Marketing Platforms for 2024

The 10 best email marketing platforms there are. The key benefits and differentiators of each ESP, helping you to choose which tools are right for you.

B2B Email Marketing Campaigns: Strategies for Success

Discover effective strategies to run successful B2B email marketing campaigns and increase your brand's reach and engagement

Understanding Google and Yahoo's Updated Sender Requirements for 2024

Everything email marketers need to know about the joint announcement from Google + Yahoo!

Klaviyo x Black Friday Email Marketing Campaigns: A Guide

The best Klaviyo tools, features, hints and tips for Black Friday email marketing campaigns in 2023

How CDPs are Going to Change Email Marketing Forever

Discover how CDPs are going to change the email marketing landscape forever. Learn how they revolutionise customer data utilisation for marketers.

How to Use Klaviyo's Anonymous Visitor Activity Backfill for Effective Web Tracking

Learn how Klaviyo's anonymous visitor activity backfill enhances web tracking, on-site data collection + the role of cookies in optimising email marketing

Email Marketing: 5 Ways to Personalise Black Friday Campaigns

Get the best results from Black Friday email campaigns: tips to make your Black Friday emails timely, relevant and personal to get more clicks + sales

Black Friday Email Marketing Tactics for the Travel Industry

The best email marketing tips to create out-of-this-world Black Friday email campaigns for travel brands. Get the best tips and techniques

The Ultimate Guide to Black Friday Email Marketing Campaigns

Explore this extensive guide to Black Friday campaigns for retailers and email marketers. Get creative inspiration and ideas to maximise email conversions

Email Marketing Black Friday Cyber Monday Mistakes Brands Must Avoid

Make sure you don't make these common mistakes email marketers make in Black Friday campaigns. Get Black Friday right

5 Brilliant Black Friday Email Creative Examples and Tactics

Examples of Black Friday and Cyber Monday email campaign designs from big brands. Get inspired by top creative email design techniques, tactics and tips

Enchant Agency Shortlisted for Klaviyo’s The Klicks Awards

Enchant Agency and Four Seasons Health Care Group, make the final three in The Klicks shortlist

Black Friday Email Subject Lines: 21 Tips to Stand Out of the Inbox

Black Friday email subject line tips to make sure that your Black Friday campaigns grab the attention of your subscribers and achieve great engagement

Philip

•

January 2, 2025

Multichannel Marketing

3 minute read

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks

Philip

•

January 2, 2025

Multichannel Marketing

8 minute read

Optimizing Ecommerce with Targeted Email Marketing: A Comprehensive Guide

Ensure your email campaigns hit the mark every time with targeted email marketing. Discover how to apply this strategy effectively with Enchant Agency.

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Maximizing B2B Email Marketing: Strategies for Conversion Beyond B2C Tactics

Discover the key to successful B2B email marketing with Enchant Agency: Strategies and real-world examples to convert prospects by adapting beyond B2C approaches.

Philip

•

January 2, 2025

Multichannel Marketing

8 minute read

Powerful Customer Touchpoints Most Brands Overlook with Marketing

Discover these powerful customer touchpoints. Explore strategies for email, SMS, web & mobile push + content cards. Boost engagement and lifetime value.

Philip

•

January 2, 2025

Multichannel Marketing

6 minute read

Effective Customer Lifecycle Marketing in 2024: The Latest Trends

Everything you need to know about Customer Lifecycle Marketing. The latest trends and tips from industry experts. See how to apply this to email marketing

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Multichannel Digital Messaging is the Future of Email Marketing

Learn why multichannel digital messaging platforms are the future of email marketing: Email, SMS and WhatsApp, Content cards and Mobile/Web Push Marketing.

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Facebook's Ad Disapproval Criteria Revealed

A list of Facebook's paid social ad disapproval reasons and criteria was recently leaked. Check out all the key facts that were discovered in the leak

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? I explore the marketer's intuition

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing

Philip

•

January 2, 2025

Multichannel Marketing

7 minute read

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships.

Advanced Strategies for Behaviour-Based Segmentation in Klaviyo

Explore cutting-edge tactics in Klaviyo for behavioural segmentation. Leverage real-time customer data to create a highly targeted email marketing strategy

How to Leverage Klaviyo's Powerful New Low Inventory Flow

Learn how to effectively use Klaviyo's low inventory flow to boost e-commerce sales, enhance customer engagement, and stay ahead of the competition.

Master Email Marketing A/B Testing: A Comprehensive Guide

Uncover the essentials of email A/B testing with Enchant Agency: Learn its implementation, key steps, and the lasting benefits for your email campaigns.

Key Features From The Dotdigital February Update: A Complete Overview

Dotdigital's February update: Dotdigital Academy, MMS expansion, Winston AI enhancements, Integrations, including; Shopline, Viralsweep, Prezzie & Crowndin

Introducing: Klaviyo's New Flow Builder

Discover the key features of Klaviyo's new flow builder: Break down everything you need to know and how to get started

Klaviyo's 2024 AI Product Updates: Everything You Need to Know

How to Get the Most Out of Klaviyo's New AI Updates: Segment Builder, Email Design AI & Form Display Optimisation

Top 10 CDPs for Email Marketing in 2024

Top 10 most popular CDPs for email marketing. Find the perfect tool to supercharge how you manage your customer data

Top 10 Email Marketing Platforms for 2024

The 10 best email marketing platforms there are. The key benefits and differentiators of each ESP, helping you to choose which tools are right for you.

Understanding Google and Yahoo's Updated Sender Requirements for 2024

Everything email marketers need to know about the joint announcement from Google + Yahoo!

How CDPs are Going to Change Email Marketing Forever

Discover how CDPs are going to change the email marketing landscape forever. Learn how they revolutionise customer data utilisation for marketers.

How to Use Klaviyo's Anonymous Visitor Activity Backfill for Effective Web Tracking

Learn how Klaviyo's anonymous visitor activity backfill enhances web tracking, on-site data collection + the role of cookies in optimising email marketing

How marketers can utilise eye tracking for email marketing

Eye tracking enables brands to see what works with their creative quickly and improve email designs to achieve higher clicks and conversion rates

Mastering Email Deliverability in 2024

Learn how to adapt to evolving privacy features, engage subscribers, and optimise sender reputation for effective email marketing deliverability.

Klaviyo New Features: Spring Release 2023

Klaviyo's latest features: This Spring 2023 update includes new search features, improved compliance integration and much more!

Top 10 Best Email Marketing Platforms For Shopify Stores in 2024

Best Shopify email marketing platforms and tools. See the pros and cons + what leading ecommerce managers and utilising this year

Top 20 Email Marketing Platforms in 2022: Ranked

The 20 hottest email marketing platforms right now. Key benefits and differentiators of each ESP. Choose the best tool for your campaigns & automations

Klaviyo Email Marketing Product Updates: August 2022

Klaviyo August 2022 features update: Save time, make better decisions and create a more personalised experience for your customers with email marketing

Klaviyo Product Updates: May 2022

A high-level spin through Klaviyo's latest features: This May 2022 update includes new search features, improved compliance integration and much more!

Introducing Klaviyo One: Klaviyo's New Product Launch

Everything you need to know about Klaviyo One. See how Klaviyo One enables marketers to deliver personalisation at scale

How To Easily Migrate To A New ESP

Important steps for how marketers can move from their current ESP to a new ESP with ease

5 of the Most Effective Live Content Email Marketing Tools

5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. Learn about the latest tools

Fix: Google Chrome Blocks Non-HTTPS Images in Email

Google Chrome 81 and onwards, blocks non-secure images from loading. Here's everything you need to know for email marketing campaigns

Shopify Launches Shopify Email App

Shopify launched the Shopify Email App in 2020, their answer to email marketing platforms. Learn the key features, costs and facts here

Why Social Media Apps Copy Each Other - Snap, Instagram & Facebook

See why social media apps copy and adopt features from other social channels. This fascinating insight tells us why. See how marketers can capitalise

5 Key Questions to Ask of Your Email Marketing Agency

Get the key questions to ask a potential email marketing agency. Use these points and questions to choose the right email agency for your campaigns

How to Map Out Your Customer Lifecycle with Email Marketing

Use this hand planner to map out your email marketing customer lifecycle. Learn how to acquire subscribers, nurture customer relationships and improve email

Seasonal Email Marketing Tactics: Create Sizzling Summer Subject Lines

Email marketing subject lines inspiration, examples and tactics for creating seasonal engagement with travel campaigns during the summer

5 Email Marketing Lessons from Major Retailers

Explore key email marketing strategies from massive retail brands. See how to implement email tactics to increase your engagement, loyalty and conversions.

The GDPR Checklist for Email Marketers: 10 Critical Points

Are you a marketer getting your business ready GDPR compliance? Our quick-glance checklist for GDPR outlines the key things to consider

5 Great Email Marketing Reengagement Tactics for Retailers

Re-engage lapsed and dormant subscribers through email marketing and automation

7 Top Email Marketing Testing Tips for Retailers

7 key email testing tips that every marketer should consider. Fast-impact ideas to help you increase open rates and clicks for your next campaign

7 Ways to Reengage Inactive Email Marketing Subscribers

Learn quick techniques to re-engage lapsed email subscribers. Reignite your email database again with this handy guide. Improve your email marketing today

Email Marketing in a Post-GDPR World

Find out how email marketers are handling data capture, management and campaign segmentation and personalisation after the GDPR

GDPR-Friendly Tactics for Growing Your Email Marketing List

Email marketers must work harder to achieve consent and opt-in from users. See how can you grow your database in a post-GDPR world

Is Email Marketing Dead in 2020?

What is the future for the workhorse of marketing channels? This blog explores the situation where email marketing finds itself in modern marketing

When To Hire an Email Marketing Agency

Do you need an email marketing agency? How can an email marketing agency help and what would they do? This blog covers all of the key point

How Brands are Innovating with Dynamic and Live Content in Email Marketing

Take a look at how top retail brands use dynamic content to enhance their email marketing perusasion tactics. Explore the best tools in the email industry

The Ultimate Guide to Halloween Email Marketing

Check out our extensive guide to Halloween for retailers and email marketers, to add inspiration and increase impact of seasonal marketing campaigns

What is BIMI and what does it mean for email marketers?

In this blog we explore what BIMI is, the benefits it brings to marketers and what it means for email marketing

5 Email Marketing Trends to Shape the Industry in 2020

Get the top email marketing predictions from Enchant Founder and leading industry expert, Philip Storey, who outlines the key trends to look out for in 2020

How to Improve Your Email Marketing Personalisation

The latest personalisation trends and tactics to increase the impact of your email campaigns and improve your customer retention

How To Create An Email Marketing Strategy

This is your ultimate guide to creating an email marketing plan. It covers everything from research, all the way through to implementation.

How to Boost Email Marketing Engagement with List Segmentation

Learn the hottest tactics for segmenting email lists and targeting subscribers. See the key ways to segment your email database

Navigating GDPR Effects on Email Marketing Strategies

Discover how GDPR-compliant email marketing remains a powerful tool. Learn how adhering to EU privacy laws can enhance your ability to target audiences with Enchant Agency.

5 Essential GDPR Resources for Marketers

Are you a marketer seeking to tackle The GDPR? Here are our favourite 5 must-have resources for marketers preparing their business for GDPR compliance

Everything Retailers Need to Know About GDPR & Email Marketing

Learn the key GDPR considerations and recommendations for retailers using email marketing and looking to become compliant with the new rules

Christmas Email Marketing Tips – 3 of the Best!

Get our festive email marketing tips to help your brand to stand out of the inbox this Christmas period. All tips are easy to implement and try out

5 Ways for Retailers To Send More Relevant Email Marketing

Top strategies for retail brands to send their subscribers relevant emails and more tailored messages throughout the customer journey

50 GDPR Repermissioning Email Examples & Templates

50+ examples of repermissioning emails for GDPR. We look back at some of the best re-permissioning email campaigns and templates for GDPR

5 Festive Tips to Boost Your Christmas Email Marketing Campaigns

Seasonal marketing tips from the leading email marketing experts. Start here to maximise your campaign performance this Christmas

5 Tips: Email Marketing Loyalty Campaigns for Retail

Top retail tips and strategies for creating email marketing loyalty schemes to reward customers, increase retention and boost customer lifetime value

[Gallery] Mothers Day Opt Out Email Marketing Examples

How the biggest brands in the world handle email marketing opt-out at Mother's Day. Learn from examples in retail, travel, FMCG and hospitality

5 Essential Email Marketing Tactics for Black Friday Campaigns

Black Friday Email Campaigns: See the industry's most popular tactics for maximising your impact with email campaigns during the Black Friday weekend.

Philip

•

January 2, 2025