The Unsubscribe Problem Every Email Marketer Has With Gmail

There is a new problem that marketers face with unsubscribes in Gmail. This blog explains the challenge for email marketers and the steps to resolve it

Philip

•

January 2, 2025

Email Marketing

5 minute read

5 Top Retail Email Marketing Trends for 2023

The latest trends and tips for how retail email marketing is changing in 2023. See what the biggest retail and fashion brands are up to in the inbox

20 Horrifyingly Good Halloween Email Creative Examples

Scaringly great email marketing creative and design examples and top tactics to give you inspiration for your Halloween email campaigns

Retail Email Marketers are Innovating with Interactive Content

This is how top retail brands use interactive content to take email marketing campaigns to another level. Check out the full guide here

10 Signs That You Could Benefit From an Email Marketing Agency

Spot the key signals that your business needs an email marketing agency. See the benefits of how an email agency can help improve your email campaigns

5 Effective Email Marketing Growth Hacks

Easy to implement growth hacks + quick wins for email marketing that deliver instant impact. Optimise processes and increase conversions with email.

How To Improve Email Marketing

Learn how to improve your email marketing and why your ESP is the last resort for improving email marketing strategy, email design or automation

10 Ways to Improve Email Marketing Open Rates

Learn these 10 simple ways to improve the open rates of your email marketing campaigns to improve campaign results. Grab them and start improving

The Influence of Artificial Intelligence on Email Marketing

We discuss the growing impact AI assistants and voice technology are having on email marketing. See how voice commerce and machine learning are evolving

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Facebook's Ad Disapproval Criteria Revealed

A list of Facebook's paid social ad disapproval reasons and criteria was recently leaked. Check out all the key facts that were discovered in the leak

5 Valentine's Day Email Marketing Campaign Tactics + Examples

5 tactics for creating amazing Valentine's Day email campaigns + inspirational examples from top brands. Use this guide to get ahead

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? I explore the marketer's intuition

Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

7 email marketing tips and examples for Valentine's Day campaigns. Try these in your campaigns

20 Great Birthday Email Marketing Examples

A selection of the best happy birthday email marketing campaigns from leading global brands in retail, entertainment and travel to inspire your work

4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Halloween: The most effective email marketing tactics to help boost your conversions for Halloween marketing campaigns. Tips from leading experts

10 Spooktacular Subject Line Tips to BOOst Your Halloween Email Campaigns

10 scarily effective email subject line tips for your Halloween campaigns - optimise your subject lines to stand out of the inbox

5 Key Questions to Ask of Your Email Marketing Agency

Get the key questions to ask a potential email marketing agency. Use these points and questions to choose the right email agency for your campaigns

5 Ways for Retail Marketers to Delight Customers Post-Purchase

Marketing strategies to engage your customers after conversion. Email marketing examples, automation and customer loyalty programmes. Learn how

How to Map Out Your Customer Lifecycle with Email Marketing

Use this hand planner to map out your email marketing customer lifecycle. Learn how to acquire subscribers, nurture customer relationships and improve email

Making a Difference: How the Enchant Team are Helping Those That Need it Most

Take a look at the inspiring work Humanitas charity do for young people in underprivileged communities and the impact funding has in their vital projects

Seasonal Email Marketing Tactics: Create Sizzling Summer Subject Lines

Email marketing subject lines inspiration, examples and tactics for creating seasonal engagement with travel campaigns during the summer

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing

5 Email Marketing Lessons from Major Retailers

Explore key email marketing strategies from massive retail brands. See how to implement email tactics to increase your engagement, loyalty and conversions.

Philip

•

January 2, 2025

Multichannel Marketing

3 minute read

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks

Philip

•

January 2, 2025

Multichannel Marketing

8 minute read

Optimizing Ecommerce with Targeted Email Marketing: A Comprehensive Guide

Ensure your email campaigns hit the mark every time with targeted email marketing. Discover how to apply this strategy effectively with Enchant Agency.

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Maximizing B2B Email Marketing: Strategies for Conversion Beyond B2C Tactics

Discover the key to successful B2B email marketing with Enchant Agency: Strategies and real-world examples to convert prospects by adapting beyond B2C approaches.

Philip

•

January 2, 2025

Multichannel Marketing

8 minute read

Powerful Customer Touchpoints Most Brands Overlook with Marketing

Discover these powerful customer touchpoints. Explore strategies for email, SMS, web & mobile push + content cards. Boost engagement and lifetime value.

Philip

•

January 2, 2025

Multichannel Marketing

6 minute read

Effective Customer Lifecycle Marketing in 2024: The Latest Trends

Everything you need to know about Customer Lifecycle Marketing. The latest trends and tips from industry experts. See how to apply this to email marketing

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Multichannel Digital Messaging is the Future of Email Marketing

Learn why multichannel digital messaging platforms are the future of email marketing: Email, SMS and WhatsApp, Content cards and Mobile/Web Push Marketing.

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Facebook's Ad Disapproval Criteria Revealed

A list of Facebook's paid social ad disapproval reasons and criteria was recently leaked. Check out all the key facts that were discovered in the leak

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? I explore the marketer's intuition

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing

Philip

•

January 2, 2025

Multichannel Marketing

7 minute read

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Philip

•

January 2, 2025

Multichannel Marketing

5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Philip

•

January 2, 2025

Multichannel Marketing

4 minute read

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships.

Advanced Strategies for Behaviour-Based Segmentation in Klaviyo

Explore cutting-edge tactics in Klaviyo for behavioural segmentation. Leverage real-time customer data to create a highly targeted email marketing strategy

How to Leverage Klaviyo's Powerful New Low Inventory Flow

Learn how to effectively use Klaviyo's low inventory flow to boost e-commerce sales, enhance customer engagement, and stay ahead of the competition.

Master Email Marketing A/B Testing: A Comprehensive Guide

Uncover the essentials of email A/B testing with Enchant Agency: Learn its implementation, key steps, and the lasting benefits for your email campaigns.

Key Features From The Dotdigital February Update: A Complete Overview

Dotdigital's February update: Dotdigital Academy, MMS expansion, Winston AI enhancements, Integrations, including; Shopline, Viralsweep, Prezzie & Crowndin

Introducing: Klaviyo's New Flow Builder

Discover the key features of Klaviyo's new flow builder: Break down everything you need to know and how to get started

Klaviyo's 2024 AI Product Updates: Everything You Need to Know

How to Get the Most Out of Klaviyo's New AI Updates: Segment Builder, Email Design AI & Form Display Optimisation

Top 10 CDPs for Email Marketing in 2024

Top 10 most popular CDPs for email marketing. Find the perfect tool to supercharge how you manage your customer data

Top 10 Email Marketing Platforms for 2024

The 10 best email marketing platforms there are. The key benefits and differentiators of each ESP, helping you to choose which tools are right for you.

Understanding Google and Yahoo's Updated Sender Requirements for 2024

Everything email marketers need to know about the joint announcement from Google + Yahoo!

How CDPs are Going to Change Email Marketing Forever

Discover how CDPs are going to change the email marketing landscape forever. Learn how they revolutionise customer data utilisation for marketers.

How to Use Klaviyo's Anonymous Visitor Activity Backfill for Effective Web Tracking

Learn how Klaviyo's anonymous visitor activity backfill enhances web tracking, on-site data collection + the role of cookies in optimising email marketing

How marketers can utilise eye tracking for email marketing

Eye tracking enables brands to see what works with their creative quickly and improve email designs to achieve higher clicks and conversion rates

Mastering Email Deliverability in 2024

Learn how to adapt to evolving privacy features, engage subscribers, and optimise sender reputation for effective email marketing deliverability.

Klaviyo New Features: Spring Release 2023

Klaviyo's latest features: This Spring 2023 update includes new search features, improved compliance integration and much more!

Top 10 Best Email Marketing Platforms For Shopify Stores in 2024

Best Shopify email marketing platforms and tools. See the pros and cons + what leading ecommerce managers and utilising this year

Top 20 Email Marketing Platforms in 2022: Ranked

The 20 hottest email marketing platforms right now. Key benefits and differentiators of each ESP. Choose the best tool for your campaigns & automations

Klaviyo Email Marketing Product Updates: August 2022

Klaviyo August 2022 features update: Save time, make better decisions and create a more personalised experience for your customers with email marketing

Klaviyo Product Updates: May 2022

A high-level spin through Klaviyo's latest features: This May 2022 update includes new search features, improved compliance integration and much more!

Introducing Klaviyo One: Klaviyo's New Product Launch

Everything you need to know about Klaviyo One. See how Klaviyo One enables marketers to deliver personalisation at scale

How To Easily Migrate To A New ESP

Important steps for how marketers can move from their current ESP to a new ESP with ease

5 of the Most Effective Live Content Email Marketing Tools

5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. Learn about the latest tools

Fix: Google Chrome Blocks Non-HTTPS Images in Email

Google Chrome 81 and onwards, blocks non-secure images from loading. Here's everything you need to know for email marketing campaigns

Shopify Launches Shopify Email App

Shopify launched the Shopify Email App in 2020, their answer to email marketing platforms. Learn the key features, costs and facts here

Why Social Media Apps Copy Each Other - Snap, Instagram & Facebook

See why social media apps copy and adopt features from other social channels. This fascinating insight tells us why. See how marketers can capitalise

Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Create amazing welcome email marketing campaigns with these tips and examples. See how the best email marketers in the industry do it

5 Signs That Your Email Marketing Has Plateaued and How to Reignite It

The top indicators that your email marketing strategy is plateauing, plus Enchant's tips for turning your strategy around and optimising your emails

3 Ways to Instantly Increase Sales Through Email Marketing

Effective ways to use email marketing to increase sales. We discuss the key benefits of email as a channel for connecting marketing and sales activities

50 GDPR Repermissioning Email Examples & Templates

50+ examples of repermissioning emails for GDPR. We look back at some of the best re-permissioning email campaigns and templates for GDPR

5 Festive Tips to Boost Your Christmas Email Marketing Campaigns

Seasonal marketing tips from the leading email marketing experts. Start here to maximise your campaign performance this Christmas

5 Tips: Email Marketing Loyalty Campaigns for Retail

Top retail tips and strategies for creating email marketing loyalty schemes to reward customers, increase retention and boost customer lifetime value

[Gallery] Mothers Day Opt Out Email Marketing Examples

How the biggest brands in the world handle email marketing opt-out at Mother's Day. Learn from examples in retail, travel, FMCG and hospitality

5 Essential Email Marketing Tactics for Black Friday Campaigns

Black Friday Email Campaigns: See the industry's most popular tactics for maximising your impact with email campaigns during the Black Friday weekend.

Philip

•

January 2, 2025