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Multichannel Marketing

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks
Philip
January 2, 2025
All
Multichannel Marketing
Research & Tools
Email Marketing
Email Campaigns
Email Design
Email Marketing
12 minute read

Top 50 Email Marketing Platforms in 2025: A Comprehensive Guide for Marketing Leaders

Discover the top email marketing platforms for 2025. We demystify the ESP landscape for marketers and give you the lowdown on the best platforms in the industry

Enchant Team
•
February 5, 2025
Email Marketing
6 minute read

50 Ways Enterprise D2C Brands can Leverage Klaviyo in 2025

Discover the latest ways that D2C brands are using Klaviyo to achieve extreme ROI using Klaviyo

Enchant Team
•
January 29, 2025
Automation
8 minute read

Email Automation Toolkit: 100 Ways to Automate Campaigns and Flows

100 tips on email marketing automation and flows that anyone can launch today

Enchant Team
•
January 28, 2025
Email Marketing
6 minute read

Navigating the European Accessibility Act: A Guide for Email Marketers

Key points for email marketers and compliance with the European Accessibility Act. Understand your obligations with tips from industry experts

Enchant Team
•
January 28, 2025
CRM
4 minute read

How Much Does It Cost To Hire A CRM Marketing Agency in 2025?

How much does it cost to work with a CRM agency in 2025? See how CRM agencies define their pricing and how to set your budget for a CRM agency

Enchant Team
•
January 23, 2025
Email Marketing
6 minute read

2025 Email Marketing Predictions from Key Industry Experts

Predictions for email and CRM for the year ahead from top industry consultants and experts

Enchant Team
•
January 13, 2025
Email Marketing
7 minute read

How Much Does It Cost To Hire An Email Marketing Agency in 2025?

How much does it cost to work with an email marketing agency in 2025? See how email agencies define their pricing and how to set your budget for an email agency

Philip
•
January 9, 2025
Tools
5 minute read

Advanced Strategies for Behaviour-Based Segmentation in Klaviyo

Explore cutting-edge tactics in Klaviyo for behavioural segmentation. Leverage real-time customer data to create a highly targeted email marketing strategy

Philip
•
January 2, 2025
Tools
5 minutes read

How to Leverage Klaviyo's Powerful New Low Inventory Flow

Learn how to effectively use Klaviyo's low inventory flow to boost e-commerce sales, enhance customer engagement, and stay ahead of the competition.

Philip
•
January 2, 2025
Multichannel Marketing
3 minute read

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks

Philip
•
January 2, 2025
Multichannel Marketing
8 minute read

Optimizing Ecommerce with Targeted Email Marketing: A Comprehensive Guide

Ensure your email campaigns hit the mark every time with targeted email marketing. Discover how to apply this strategy effectively with Enchant Agency.

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

Maximizing B2B Email Marketing: Strategies for Conversion Beyond B2C Tactics

Discover the key to successful B2B email marketing with Enchant Agency: Strategies and real-world examples to convert prospects by adapting beyond B2C approaches.

Philip
•
January 2, 2025
Automation
3 minute read

Email Marketing Automation Trends for 2024: Top Examples

Get inspired by leading brands with these 9 email marketing automation examples. Implement them tomorrow to begin boosting your revenue with Enchant Agency.

Philip
•
January 2, 2025
Research
3 minute read

Master Email Marketing A/B Testing: A Comprehensive Guide

Uncover the essentials of email A/B testing with Enchant Agency: Learn its implementation, key steps, and the lasting benefits for your email campaigns.

Philip
•
January 2, 2025
Email Campaigns
5 minute read

Step-by-Step Guide to Building an Email Drip Campaign

Unlock the simplicity of connecting with customers through email drip campaigns. Follow our step-by-step guide to enhance your business's growth with Enchant Agency.

Philip
•
January 2, 2025
Email Campaigns
4 minute read

Designing Impactful Triggered Emails: Strategies for Enhanced Engagement

Triggered emails streamline communication and boost earnings. Discover their varieties and how to launch your own effective campaign with Enchant Agency.

Philip
•
January 2, 2025
Automation
2 minute read

Discover AI Strategies to Skyrocket Your Email List Growth

Unlock the maximum potential of your email list growth with AI. Learn how AI can innovate your subscriber acquisition strategies. See the latest trends

Philip
•
January 2, 2025
Email Campaigns
2 minute read

Unlocking Email Personalisation: Understanding Segmentation

Dive into Enchant Agency's guide to discover the essentials of email segmentation and how it can elevate your email marketing strategy for better engagement

Philip
•
January 2, 2025
Multichannel Marketing
8 minute read

Powerful Customer Touchpoints Most Brands Overlook with Marketing

Discover these powerful customer touchpoints. Explore strategies for email, SMS, web & mobile push + content cards. Boost engagement and lifetime value.

Philip
•
January 2, 2025
Email Campaigns
5 minute read

Advanced Strategies for Email Marketing List Growth: Latest Trends

Discover cutting-edge email list growth tactics: Insights, acquisition, maintenance, automation + cross-channel tactics. Get insights from industry leaders

Philip
•
January 2, 2025
Email Campaigns
7 minute read

Unleash the Power of Email Subject Lines: Expert Strategies for Retail & D2C Brands

Learn how the leading brands in retail and D2C master email marketing subject lines. Subject lines are the single first step in increasing sales with email

Philip
•
January 2, 2025
Automation
5 minute read

The Rise of AI in Email Marketing: Key Trends for Marketers in 2024

See how expert email marketers are using AI with email campaigns and automations. Tips and trends to help you get started

Philip
•
January 2, 2025
Email Campaigns
5 minute read

Unlock the Power of Email Marketing with HubSpot in 2024

Learn how to get the most from email marketing and marketing automation with HubSpot in this deep-dive into the platform.

Philip
•
January 2, 2025
Multichannel Marketing
6 minute read

Effective Customer Lifecycle Marketing in 2024: The Latest Trends

Everything you need to know about Customer Lifecycle Marketing. The latest trends and tips from industry experts. See how to apply this to email marketing

Philip
•
January 2, 2025
Multichannel Marketing
3 minute read

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks

Philip
•
January 2, 2025
Multichannel Marketing
8 minute read

Optimizing Ecommerce with Targeted Email Marketing: A Comprehensive Guide

Ensure your email campaigns hit the mark every time with targeted email marketing. Discover how to apply this strategy effectively with Enchant Agency.

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

Maximizing B2B Email Marketing: Strategies for Conversion Beyond B2C Tactics

Discover the key to successful B2B email marketing with Enchant Agency: Strategies and real-world examples to convert prospects by adapting beyond B2C approaches.

Philip
•
January 2, 2025
Multichannel Marketing
8 minute read

Powerful Customer Touchpoints Most Brands Overlook with Marketing

Discover these powerful customer touchpoints. Explore strategies for email, SMS, web & mobile push + content cards. Boost engagement and lifetime value.

Philip
•
January 2, 2025
Multichannel Marketing
6 minute read

Effective Customer Lifecycle Marketing in 2024: The Latest Trends

Everything you need to know about Customer Lifecycle Marketing. The latest trends and tips from industry experts. See how to apply this to email marketing

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

Why Multichannel Digital Messaging is the Future of Email Marketing

Learn why multichannel digital messaging platforms are the future of email marketing: Email, SMS and WhatsApp, Content cards and Mobile/Web Push Marketing.

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

Facebook's Ad Disapproval Criteria Revealed

A list of Facebook's paid social ad disapproval reasons and criteria was recently leaked. Check out all the key facts that were discovered in the leak

Philip
•
January 2, 2025
Multichannel Marketing
5 minute read

5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? I explore the marketer's intuition

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing

Philip
•
January 2, 2025
Multichannel Marketing
7 minute read

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Philip
•
January 2, 2025
Multichannel Marketing
5 minute read

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snap

Philip
•
January 2, 2025
Multichannel Marketing
4 minute read

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships.

Philip
•
January 2, 2025
Tools
5 minute read

Advanced Strategies for Behaviour-Based Segmentation in Klaviyo

Explore cutting-edge tactics in Klaviyo for behavioural segmentation. Leverage real-time customer data to create a highly targeted email marketing strategy

Philip
•
January 2, 2025
Tools
5 minutes read

How to Leverage Klaviyo's Powerful New Low Inventory Flow

Learn how to effectively use Klaviyo's low inventory flow to boost e-commerce sales, enhance customer engagement, and stay ahead of the competition.

Philip
•
January 2, 2025
Research
3 minute read

Master Email Marketing A/B Testing: A Comprehensive Guide

Uncover the essentials of email A/B testing with Enchant Agency: Learn its implementation, key steps, and the lasting benefits for your email campaigns.

Philip
•
January 2, 2025
Tools
5 minute read

Key Features From The Dotdigital February Update: A Complete Overview

Dotdigital's February update: Dotdigital Academy, MMS expansion, Winston AI enhancements, Integrations, including; Shopline, Viralsweep, Prezzie & Crowndin

Philip
•
January 2, 2025
Tools
2 minute read

Introducing: Klaviyo's New Flow Builder

Discover the key features of Klaviyo's new flow builder: Break down everything you need to know and how to get started

Philip
•
January 2, 2025
Tools
3 minute read

Klaviyo's 2024 AI Product Updates: Everything You Need to Know

How to Get the Most Out of Klaviyo's New AI Updates: Segment Builder, Email Design AI & Form Display Optimisation

Philip
•
January 2, 2025
Tools
5 minute read

Top 10 CDPs for Email Marketing in 2024

Top 10 most popular CDPs for email marketing. Find the perfect tool to supercharge how you manage your customer data

Philip
•
January 2, 2025
Tools
5 minute read

Top 10 Email Marketing Platforms for 2024

The 10 best email marketing platforms there are. The key benefits and differentiators of each ESP, helping you to choose which tools are right for you.

Philip
•
January 2, 2025
Tools
3 minute read

Understanding Google and Yahoo's Updated Sender Requirements for 2024

Everything email marketers need to know about the joint announcement from Google + Yahoo!

Philip
•
January 2, 2025
Tools
4 minute read

How CDPs are Going to Change Email Marketing Forever

Discover how CDPs are going to change the email marketing landscape forever. Learn how they revolutionise customer data utilisation for marketers.

Philip
•
January 2, 2025
Tools
3 minute read

How to Use Klaviyo's Anonymous Visitor Activity Backfill for Effective Web Tracking

Learn how Klaviyo's anonymous visitor activity backfill enhances web tracking, on-site data collection + the role of cookies in optimising email marketing

Philip
•
January 2, 2025
Eye Tracking
4 minute read

How marketers can utilise eye tracking for email marketing

Eye tracking enables brands to see what works with their creative quickly and improve email designs to achieve higher clicks and conversion rates

Philip
•
January 2, 2025
Research
5 minute read

Mastering Email Deliverability in 2024

Learn how to adapt to evolving privacy features, engage subscribers, and optimise sender reputation for effective email marketing deliverability.

Philip
•
January 2, 2025
Tools
4 minute read

Klaviyo New Features: Spring Release 2023

Klaviyo's latest features: This Spring 2023 update includes new search features, improved compliance integration and much more!

Philip
•
January 2, 2025
Tools
5 minute read

Top 10 Best Email Marketing Platforms For Shopify Stores in 2024

Best Shopify email marketing platforms and tools. See the pros and cons + what leading ecommerce managers and utilising this year

Philip
•
January 2, 2025
Tools
5 minute read

Top 20 Email Marketing Platforms in 2022: Ranked

The 20 hottest email marketing platforms right now. Key benefits and differentiators of each ESP. Choose the best tool for your campaigns & automations

Philip
•
January 2, 2025
Tools
4 minute read

Klaviyo Email Marketing Product Updates: August 2022

Klaviyo August 2022 features update: Save time, make better decisions and create a more personalised experience for your customers with email marketing

Philip
•
January 2, 2025
Tools
3 minute read

Klaviyo Product Updates: May 2022

A high-level spin through Klaviyo's latest features: This May 2022 update includes new search features, improved compliance integration and much more!

Philip
•
January 2, 2025
Tools
3 minute read

Introducing Klaviyo One: Klaviyo's New Product Launch

Everything you need to know about Klaviyo One. See how Klaviyo One enables marketers to deliver personalisation at scale

Philip
•
January 2, 2025
Tools
4 minute read

How To Easily Migrate To A New ESP

Important steps for how marketers can move from their current ESP to a new ESP with ease

Philip
•
January 2, 2025
Tools
5 minute read

5 of the Most Effective Live Content Email Marketing Tools

5 great email tools that enable brands to insert live content and product recommendations into ecommerce emails. Learn about the latest tools

Philip
•
January 2, 2025
Tools
2 minute read

Fix: Google Chrome Blocks Non-HTTPS Images in Email

Google Chrome 81 and onwards, blocks non-secure images from loading. Here's everything you need to know for email marketing campaigns

Philip
•
January 2, 2025
Tools
3 minute read

Shopify Launches Shopify Email App

Shopify launched the Shopify Email App in 2020, their answer to email marketing platforms. Learn the key features, costs and facts here

Philip
•
January 2, 2025
Research
3 minute read

Why Social Media Apps Copy Each Other - Snap, Instagram & Facebook

See why social media apps copy and adopt features from other social channels. This fascinating insight tells us why. See how marketers can capitalise

Philip
•
January 2, 2025
Email Marketing
4 minute read

5 Key Questions to Ask of Your Email Marketing Agency

Get the key questions to ask a potential email marketing agency. Use these points and questions to choose the right email agency for your campaigns

Philip
•
January 2, 2025
Email Marketing
4 minute read

How to Map Out Your Customer Lifecycle with Email Marketing

Use this hand planner to map out your email marketing customer lifecycle. Learn how to acquire subscribers, nurture customer relationships and improve email

Philip
•
January 2, 2025
Email Marketing
4 minute read

Seasonal Email Marketing Tactics: Create Sizzling Summer Subject Lines

Email marketing subject lines inspiration, examples and tactics for creating seasonal engagement with travel campaigns during the summer

Philip
•
January 2, 2025
Email Marketing
4 minute read

5 Email Marketing Lessons from Major Retailers

Explore key email marketing strategies from massive retail brands. See how to implement email tactics to increase your engagement, loyalty and conversions.

Philip
•
January 2, 2025
Email Marketing
5 minute read

The GDPR Checklist for Email Marketers: 10 Critical Points

Are you a marketer getting your business ready GDPR compliance? Our quick-glance checklist for GDPR outlines the key things to consider

Philip
•
January 2, 2025
Email Marketing
5 minute read

5 Great Email Marketing Reengagement Tactics for Retailers

Re-engage lapsed and dormant subscribers through email marketing and automation

Philip
•
January 2, 2025
Email Marketing
3 minute read

7 Top Email Marketing Testing Tips for Retailers

7 key email testing tips that every marketer should consider. Fast-impact ideas to help you increase open rates and clicks for your next campaign

Philip
•
January 2, 2025
Email Marketing
5 minute read

7 Ways to Reengage Inactive Email Marketing Subscribers

Learn quick techniques to re-engage lapsed email subscribers. Reignite your email database again with this handy guide. Improve your email marketing today

Philip
•
January 2, 2025
Email Marketing
4 minute read

Email Marketing in a Post-GDPR World

Find out how email marketers are handling data capture, management and campaign segmentation and personalisation after the GDPR

Philip
•
January 2, 2025
Email Marketing
5 minute read

GDPR-Friendly Tactics for Growing Your Email Marketing List

Email marketers must work harder to achieve consent and opt-in from users. See how can you grow your database in a post-GDPR world

Philip
•
January 2, 2025
Email Marketing
4 minute read

Is Email Marketing Dead in 2020?

What is the future for the workhorse of marketing channels? This blog explores the situation where email marketing finds itself in modern marketing

Philip
•
January 2, 2025
Email Marketing
3 minute read

When To Hire an Email Marketing Agency

Do you need an email marketing agency? How can an email marketing agency help and what would they do? This blog covers all of the key point

Philip
•
January 2, 2025
Email Marketing
4 minute read

How Brands are Innovating with Dynamic and Live Content in Email Marketing

Take a look at how top retail brands use dynamic content to enhance their email marketing perusasion tactics. Explore the best tools in the email industry

Philip
•
January 2, 2025
Email Marketing
8 minute read

The Ultimate Guide to Halloween Email Marketing

Check out our extensive guide to Halloween for retailers and email marketers, to add inspiration and increase impact of seasonal marketing campaigns

Philip
•
January 2, 2025
Email Marketing
3 minute read

What is BIMI and what does it mean for email marketers?

In this blog we explore what BIMI is, the benefits it brings to marketers and what it means for email marketing

Philip
•
January 2, 2025
Email Marketing
5 minute read

5 Email Marketing Trends to Shape the Industry in 2020

Get the top email marketing predictions from Enchant Founder and leading industry expert, Philip Storey, who outlines the key trends to look out for in 2020

Philip
•
January 2, 2025
Email Marketing
4 minute read

How to Improve Your Email Marketing Personalisation

The latest personalisation trends and tactics to increase the impact of your email campaigns and improve your customer retention

Philip
•
January 2, 2025
Email Marketing
5 minute read

How To Create An Email Marketing Strategy

This is your ultimate guide to creating an email marketing plan. It covers everything from research, all the way through to implementation.

Philip
•
January 2, 2025
Email Marketing
5 minute read

How to Boost Email Marketing Engagement with List Segmentation

Learn the hottest tactics for segmenting email lists and targeting subscribers. See the key ways to segment your email database

Philip
•
January 2, 2025
Email Marketing
5 minute read

Navigating GDPR Effects on Email Marketing Strategies

Discover how GDPR-compliant email marketing remains a powerful tool. Learn how adhering to EU privacy laws can enhance your ability to target audiences with Enchant Agency.

Philip
•
January 2, 2025
Email Marketing
2 minute read

5 Essential GDPR Resources for Marketers

Are you a marketer seeking to tackle The GDPR? Here are our favourite 5 must-have resources for marketers preparing their business for GDPR compliance

Philip
•
January 2, 2025
Email Marketing
5 minute read

Everything Retailers Need to Know About GDPR & Email Marketing

Learn the key GDPR considerations and recommendations for retailers using email marketing and looking to become compliant with the new rules

Philip
•
January 2, 2025
Email Marketing
4 minute read

Christmas Email Marketing Tips – 3 of the Best!

Get our festive email marketing tips to help your brand to stand out of the inbox this Christmas period. All tips are easy to implement and try out

Philip
•
January 2, 2025
Email Marketing
5 minute read

5 Ways for Retailers To Send More Relevant Email Marketing

Top strategies for retail brands to send their subscribers relevant emails and more tailored messages throughout the customer journey

Philip
•
January 2, 2025
Email Campaigns
6 minute read

50 GDPR Repermissioning Email Examples & Templates

50+ examples of repermissioning emails for GDPR. We look back at some of the best re-permissioning email campaigns and templates for GDPR

Philip
•
January 2, 2025
Email Campaigns
4 minute read

5 Festive Tips to Boost Your Christmas Email Marketing Campaigns

Seasonal marketing tips from the leading email marketing experts. Start here to maximise your campaign performance this Christmas

Philip
•
January 2, 2025
Email Campaigns
5 minute read

5 Tips: Email Marketing Loyalty Campaigns for Retail

Top retail tips and strategies for creating email marketing loyalty schemes to reward customers, increase retention and boost customer lifetime value

Philip
•
January 2, 2025
Email Design
4 minute read

[Gallery] Mothers Day Opt Out Email Marketing Examples

How the biggest brands in the world handle email marketing opt-out at Mother's Day. Learn from examples in retail, travel, FMCG and hospitality

Philip
•
January 2, 2025
Email Design
5 minute read

5 Essential Email Marketing Tactics for Black Friday Campaigns

Black Friday Email Campaigns: See the industry's most popular tactics for maximising your impact with email campaigns during the Black Friday weekend.

Philip
•
January 2, 2025
Email Design
5 minute read

How to Create Urgency with Black Friday Email Campaigns

How to use urgency in retail Black Friday email campaigns: Tactics to help create urgency in your Black Friday campaigns with B2C and D2C

Philip
•
January 2, 2025
Email Design
3 minute read

5 Tips for Writing Alt Text in Email + Why it's so Important

Important tips to help you write alternative text (alt text) for email marketing campaigns.

Philip
•
January 2, 2025
Email Design
7 minute read

20 Horrifyingly Good Halloween Email Creative Examples

Scaringly great email marketing creative and design examples and top tactics to give you inspiration for your Halloween email campaigns

Philip
•
January 2, 2025
Email Design
5 minute read

5 Ways for Retail Marketers to Delight Customers Post-Purchase

Marketing strategies to engage your customers after conversion. Email marketing examples, automation and customer loyalty programmes. Learn how

Philip
•
January 2, 2025

Get started with Enchant.

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Enchant came in and delivered an incredible training programme and strategy for our Global Marketing team on many areas of our CRM and email marketing.
Rene from BlackRock

Rene

Director, Global Marketing Insights at BlackRock